Brand Executive

KENS Apothecary; Kuala Lumpur; On-site; MYR 47,000 - 74,000; Full time

Job summary

Kens Apothecary, Malaysia's leading luxury beauty brand retailer, seeks a Brand Executive to support planning and execution of marketing initiatives, product launches, and retail activations across our fragrance portfolio. You will work with the Brand Manager, retail teams, and agency partners to align assets with brand guidelines.

This role suits someone eager to build a career in luxury beauty marketing, strengthening skills in campaigns, brand building, and consumer engagement while

Qualifications

• Bachelor's degree in marketing, Business Administration, Mass Communication, Public Relations, or a related field.
• 0–1 year of experience in marketing, brand marketing, retail marketing, or trade marketing.
• Experience in beauty, fragrance, luxury retail, FMCG, lifestyle, consumer brands, or agency environments is an advantage.

Responsibilities

• Support the planning and execution of marketing initiatives, product launches, retail activations, and brand-building activities across our luxury fragrance portfolio.
• Collaborate with the Brand Manager, retail teams, agencies, and brand principals to ensure campaigns are executed and brand standards are maintained.
• Coordinate localization of marketing assets and ensure alignment with brand guidelines across channels.
• Maintain brand consistency across retail, digital, social media, and customer communications.
• Assist in organizing product launches, including sampling programs and launch logistics, and tracking performance.

Skills

Brand marketing

Campaign execution

Project management

Excel

PowerPoint

Communication skills

Interpersonal skills

Attention to detail

Creative thinker

Consumer behavior

Education

Bachelor's degree in marketing or related field

Job description

Kens Apothecary is Malaysia's leading luxury beauty and fragrance retailer, curating a portfolio of world-renowned skincare, fragrance, wellness, and lifestyle brands. We are passionate about bringing exceptional beauty experiences to our customers through innovation, creativity, and excellence.

We are looking for a passionate and driven Brand Executive to join our Brand Management team. This role offers an exciting opportunity to work with prestigious luxury fragrance brands and gain hands‑on experience in brand marketing, product launches, retail activations, and consumer engagement.

If you have a passion for beauty, fragrances, marketing, and brand building, and enjoy working in a fast‑paced environment, we'd love to hear from you.

THE ROLE

As a Brand Executive, you will support the planning and execution of marketing initiatives, product launches, retail activations, and brand‑building activities across our luxury fragrance portfolio.

Working closely with the Brand Manager, retail teams, agencies, and brand principals, you will play an important role in ensuring campaigns are successfully executed and brand standards are consistently maintained across all customer touchpoints.

This role is ideal for someone who is eager to build a career in luxury beauty and fragrance marketing while developing strong commercial, marketing, and brand management skills.

KEY RESPONSIBILITIES

Brand Management & Marketing Support

• Support the execution of brand and marketing plans to drive brand awareness, customer engagement, and business growth.
• Work closely with the Brand Manager to implement marketing campaigns, product launches, and promotional activities.
• Coordinate with global brand principals and partners to localize marketing assets and ensure alignment with brand guidelines.
• Maintain brand consistency across retail, digital, social media, and customer communication channels.
• Assist in identifying opportunities to enhance brand visibility and customer engagement.

Campaigns & Product Launches

• Support the planning and execution of seasonal campaigns, product launches, and promotional initiatives.
• Coordinate campaign timelines and ensure deliverables are completed according to schedule.
• Work with internal teams, creative agencies, and vendors to develop marketing materials, POSM, visual merchandising assets, and campaign collateral.
• Assist in managing product launch preparations, including sampling programs, promotional materials, and launch logistics.
• Ensure campaigns are executed accurately and effectively across all touchpoints.

Retail & Trade Marketing

• Collaborate with retail teams to ensure strong brand visibility and consistent execution in stores.
• Monitor merchandising standards, promotional displays, and in‑store branding materials.
• Assist in coordinating retail marketing initiatives that drive customer engagement and sales performance.
• Support the preparation of product information materials, promotional tools, and sales support resources.
• Assist in organizing product training sessions and brand education programs for retail teams.

Consumer Engagement & Brand Activations

• Support the execution of customer events, product launches, workshops, pop‑ups, and experiential marketing activities.
• Coordinate event logistics and ensure smooth execution of customer‑facing initiatives.
• Work closely with internal stakeholders and external partners to deliver engaging and memorable brand experiences.
• Assist in tracking event performance and gathering customer feedback.

Content & Communication

• Collaborate with the Digital Marketing and PR teams to ensure brand messaging remains consistent across all channels.
• Support the development and localization of marketing content, campaign messaging, and promotional materials.
• Prepare presentations, campaign recaps, launch toolkits, and marketing reports.
• Ensure all communications reflect the brand's positioning and values.

Market Analysis Reporting

• Monitor campaign performance, sales trends, and customer feedback.
• Conduct competitor and market research to identify industry trends and opportunities.
• Assist in preparing post‑campaign evaluations and performance reports.
• Support the Brand Manager with data collection and business analysis to inform future marketing initiatives.

Administrative & Budget Support

• Assist in managing marketing budgets and tracking campaign expenditures.
• Raise purchase orders and coordinate invoice processing with internal departments.
• Coordinate logistics for product launches, events, samples, gifts‑with‑purchase, and marketing materials.
• Maintain accurate records and ensure timely completion of administrative tasks.

REQUIREMENT QUALIFICATIONS

• Qualifications bachelor's degree in marketing, Business Administration, Mass Communication, Public Relations, or a related field.
• Below or 1 years of experience in marketing, brand marketing, retail marketing, trade marketing, or related roles.
• Experience in beauty, fragrance, luxury retail, FMCG, lifestyle, consumer brands, or agency environments an advantage.

SKILLS & EXPERIANCE

• Passion for luxury beauty, fragrances, and consumer brands.
• Strong understanding of marketing principles and campaign execution.
• Excellent organizational and project management skills.
• Strong analytical abilities with proficiency in Microsoft Excel and PowerPoint.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to work effectively across teams and stakeholders.
• Detail‑oriented, proactive, and able to manage multiple projects simultaneously.
• Creative thinker with a strong interest in consumer behavior and brand storytelling.

What Will Make You Successful

• A genuine passion for beauty, fragrances, and luxury brands.
• Strong attention to detail and commitment to execution excellence.
• Commercial awareness and understanding of customer engagement.
• Ability to thrive in a fast‑paced and dynamic environment.
• A positive attitude, curiosity, and willingness to learn.