Marketing Manager

ShopBack Cashback Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Career growth opportunities

Competitive compensation

Collaborative culture

Job summary

ShopBack Cashback Sdn Bhd is seeking a Campaigns Manager to lead campaign strategy and end-to-end execution across Singapore and Malaysia markets. You will own multi-channel campaigns, drive traffic and user targets, and build a team responsible for delivering high-impact campaigns.

The role requires strong data-driven decision making and senior stakeholder influence. The ideal candidate brings 5-7 years of marketing experience, hands-on campaign planning, and a proven track record of delivering

Qualifications

• 5-7 years of marketing/commerce experience with hands-on campaign planning.
• Proven ability to influence senior stakeholders and drive alignment across functions.

Responsibilities

• Plan and execute end-to-end campaigns independently and guide the team.
• Set and drive multi-channel marketing strategy (CRM, website, app, Paid) to hit SG/MY targets.
• Translate business performance data into campaign and segmentation strategy and ensure rigor across the team.
• Represent Marketing in cross-functional forums (Local & Regional teams) to influence direction.
• Convert ambiguous business problems into structured, data-backed recommendations and drive execution.

Skills

Campaign planning

Data analytics

Stakeholder management

Cross-market coordination

Team leadership

Remote collaboration

AI tools usage

Tools

ChatGPT

Gemini

Claude

Job description

About the Role

Join ShopBack as a Campaigns Manager, driving campaign strategy and execution across our Singapore and Malaysia markets. You'll own the performance of multi-channel campaigns end-to-end, with the opportunity to build and lead the team responsible for delivering them.

What You'll Own

• Plan and execute end-to-end campaigns independently, and also setting clear priorities and reviewing quality of output when it comes to leading the team
• Set and drive the marketing strategy across multiple channels for these campaigns (CRM, website, ShopBack app, Paid initiatives) to hit traffic and user targets for SG and MY
• Own the translation of business performance data into campaign, channel, and segmentation strategy — and hold the team accountable to the same rigor
• Represent Marketing in cross-functional forums with Local (Social Media, Business Development, Ops, Customer Service) and Regional (CRM, Design, Data, Performance Marketing, Product and Business Development) teams, influencing direction rather than just executing it
• Convert ambiguous business problems into structured, data-backed recommendations and drive them through to execution
• Continuously refine workflows, mindsets, and operational methods through autonomous experimentation, unlearning, and relearned practices to optimize overall output
• Track industry and competitive trends to identify new campaign opportunities ahead of the market

What We're Looking For

Must-have:

• 5-7 years of experience in marketing/commercial roles, with hands-on campaign planning experience
• High agency — takes ownership and drives results without waiting on directions
• Strong track record using data and analytics to drive campaign and channel decisions
• Demonstrated ability to influence senior stakeholders and drive alignment across functions without direct authority
• Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to improve workflows and drive efficiency at scale
• Strong communicator — confident in both writing and speaking; proactively engaging cross region and remote stakeholders across markets
• Strong project management skills, able to handle tight deadlines in a fast-paced, ambiguous environment

Nice-to-have:

• Prior people management or team lead experience
• Experience in digital/tech/e-commerce environments
• Prior exposure to SEA multi-market marketing operations
• Experience building or scaling a team from a small base

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting ••••@shopback.com .ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

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Computer Software & Networking 101-1,000 employees

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group expanded into North America. Driven by the vision to make every day more rewarding, ShopBack saves members money and time while enabling merchants to engage customers cost-effectively. Founded in 2014, ShopBack powers over US$5.5 billion in annual sales for over 20,000 partners and has rewarded shoppers with over US$900 million (over S$1 billion) in Cashback. Through innovative offerings like ShopBack Pay, ShopBack continues to create value for both shoppers and merchants at checkout.

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group expanded into North America. Driven by the vision to make every day more rewarding, ShopBack saves members money and time while enabling merchants to engage customers cost-effectively. Founded in 2014, ShopBack powers over US$5.5 billion in annual sales for over 20,000 partners and has rewarded shoppers with over US$900 million (over S$1 billion) in Cashback. Through innovative offerings like ShopBack Pay, ShopBack continues to create value for both shoppers and merchants at checkout.