Brand Manager - MY & SG

Henkel; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Benefits offered by this job

Flexible work scheme

Diverse national and international growth opportunities

Medical Coverage for employees and dependents

Gender-neutral parental leave

Employee Share Plan

Discounts on company products

Job summary

Henkel in Kuala Lumpur is seeking a skilled marketing professional to develop and implement effective marketing growth strategies. The role involves managing marketing activations, executing campaigns, and ensuring brand consistency across channels.

Candidates should have a degree and a minimum of 2 years in the beauty-related industry. Excellent communication and analytical skills are essential, along with the ability to manage budgets effectively and achieve a positive return on investment.

The position offers a flexible work scheme and various growth opportunities globally.

Qualifications

• Minimum of 2 years of work experience, preferably in beauty-related industry.
• Proven people management skills.
• Proven success in brand-building.

Responsibilities

• Develop and plan marketing activations aligned with business goals.
• Assist in planning and execution of marketing campaigns.
• Manage allocated marketing spend efficiently.

Skills

Strong verbal and written presentation skills

Effective communication skills

Analytical skills

Good MS Office knowledge

Education

Degree holders in any field

Tools

MS Office

Job description

Overview

About This Position

To develop and implement marketing growth strategies and future potential in advancement roles in Marketing department. Driving and building brand identity and awareness to increase market share.

About This Position

To develop and implement marketing growth strategies and future potential in advancement roles in Marketing department. Driving and building brand identity and awareness to increase market share.

What You’ll Do

Marketing Activations

• Develop and plan the marketing activations aligned with the company's business goals and objectives.
• Ensure that the brand's image and messages are consistent across all departments, business channels and touchpoints.
• Work closely with Malaysia counterparts in managing and sharing resources on marketing activities, collaterals, promotions or any activations with adaptation to local market needs.

This includes overseeing the creation of marketing collateral and brand guidelines.

Campaign Development and Execution

• Assist Marketing Manager in planning and execution of marketing campaigns, product launches and promotional activities across various channels.
• Work closely with Digital & PR team for advertising & publicity campaigns across different channels (digital, print, social media, etc.).

Education & Salon Development

• Work closely with commercial team to explore business opportunities and brand reach through key channel partners.
• Work closely with education team to improve education support efficiency to commercial team and salon partners to speed up new customers opening and customer retention.

Budget Management

• Assist Marketing Manager to manage allocated marketing spend efficiently and ensure that campaigns and initiatives deliver a positive return on investment (ROI).
• Market Trends, Performance Analysis and Reporting: monitoring and analyzing key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives – launches, promotions or any brand activation activities.
• Leverage data-driven analysis, competitor activities, market trends and customer behavior to refine marketing strategies.

Proven success working in a fast-paced environment where strategic brand-building efforts are complemented by trade business acumen.

Ability to build, train and supervise secondary structures at workplace for effective AVA.

Proven People Management Skills.

Analytical and strong presentation skills / Good MS Office knowledge.

What Makes You a Good Fit

• Degree holders in any field with a minimum of 2 years of work experience, preferably in beauty-related industry.
• Comprehensive knowledge of MS Office.
• Strong verbal and written presentation skills.
• Effective communication skills.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year.
• Diverse national and international growth opportunities.
• Global wellbeing standards with health and preventive care programs.
• Gender-neutral parental leave for a minimum of 8 weeks.
• Employee Share Plan with voluntary investment and Henkel matching shares.
• Medical Coverage for employees and eligible dependents.
• Additional EPF Contribution.
• Dental, Health and Eye Screening etc for employees and eligible dependents.
• Discounts on company products.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.