Marketing Executive (Retail)

CLEF Beauty; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

CLEF Beauty is seeking a talented Marketing Executive to support and execute marketing activities for our offline retail stores. The role focuses on retail marketing, visual merchandising, in-store branding, promotional campaigns and offline customer engagement to strengthen the brand and drive store traffic and sales.

The ideal candidate combines aesthetics with an understanding of retail customer behaviour and can manage projects from planning through execution across multiple retail locations.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Communications, Business, Retail Management or a related field.
• Minimum 1–3 years of experience in marketing, retail marketing, visual merchandising or a related role.
• Experience in beauty, skincare, fashion, F&B or retail industries is an advantage.
• Strong understanding of offline marketing and retail customer experience.
• Good eye for visual presentation, branding, layout and aesthetics.
• Strong project management and coordination skills.
• Able to manage multiple projects and deadlines independently.
• Good communication and interpersonal skills.
• Proficient in Microsoft Office / Google Workspace; knowledge of Canva or other design tools is an added advantage.
• Willing to travel between retail outlets when required.
• Chinese language proficiency is an advantage.
• With own transportation is an advantage.

Responsibilities

• Plan, coordinate and execute offline retail marketing campaigns and promotions across retail outlets.
• Develop and implement marketing activities to drive store traffic, customer engagement and sales.
• Coordinate with retail teams to ensure campaigns and promotions are executed according to plan.
• Support the planning of new product launches, seasonal campaigns, festive promotions and retail activations.
• Monitor campaign performance and prepare reports with recommendations for improvement.
• Conduct regular store visits to evaluate marketing execution and identify areas for improvement.
• Research competitors and retail trends to identify new offline marketing opportunities.
• Plan and execute visual merchandising concepts for retail stores, ensuring the brand image and guidelines are consistently maintained.
• Develop store displays, product presentation, promotional areas, POSM and other in-store visual materials.
• Ensure product displays are attractive, organised and aligned with campaign objectives.
• Coordinate the setup and refresh of window displays, promotional displays, shelves, counters and campaign areas.
• Work closely with designers and external vendors to produce marketing and visual merchandising materials.
• Conduct regular store checks to ensure all visual merchandising materials are properly installed and maintained.
• Provide clear VM guidelines and execution instructions to retail teams.
• Coordinate offline marketing activations, pop-ups, roadshows and in-store events.
• Assist with event planning, vendor coordination, logistics and on-ground execution.
• Work closely with internal teams including Retail, E-commerce, Creative, Operations and Sales to ensure smooth campaign execution.
• Coordinate marketing materials, product displays, promotional mechanics and other campaign requirements.
• Brief and coordinate with the creative team on artwork and marketing materials required for retail campaigns.
• Manage the production and delivery of POSM, standees, banners, posters, shelf talkers, wobblers and other offline materials.

Skills

Creativity

Attention to detail

Project management

Communication

Retail marketing

Visual presentation

Education

Bachelor's degree in Marketing/Communications/Business/Retail Management

Diploma or related field in Marketing/Communications

Tools

Microsoft Office / Google Workspace

Canva

Job description

We are looking for a creative and detail-oriented Marketing Executive to support and execute marketing activities for our offline retail stores. This role will focus on retail marketing, visual merchandising, in-store branding, promotional campaigns, and offline customer engagement to strengthen brand presence and drive store traffic and sales.

The ideal candidate has a strong eye for aesthetics, understands retail customer behaviour, and is able to manage projects from planning through execution across multiple retail locations.

Job Overview

We are looking for a creative and detail-oriented Marketing Executive to support and execute marketing activities for our offline retail stores. This role will focus on retail marketing, visual merchandising, in-store branding, promotional campaigns, and offline customer engagement to strengthen brand presence and drive store traffic and sales.

The ideal candidate has a strong eye for aesthetics, understands retail customer behaviour, and is able to manage projects from planning through execution across multiple retail locations.

Key Responsibilities

Retail Marketing

• Plan, coordinate and execute offline retail marketing campaigns and promotions across retail outlets.
• Develop and implement marketing activities to drive store traffic, customer engagement and sales .
• Coordinate with retail teams to ensure campaigns and promotions are executed according to plan.
• Support the planning of new product launches, seasonal campaigns, festive promotions and retail activations.
• Monitor campaign performance and prepare reports with recommendations for improvement.
• Conduct regular store visits to evaluate marketing execution and identify areas for improvement.
• Research competitors and retail trends to identify new offline marketing opportunities.

Visual Merchandising

• Plan and execute visual merchandising concepts for retail stores, ensuring the brand image and guidelines are consistently maintained.
• Develop store displays, product presentation, promotional areas, POSM and other in-store visual materials.
• Ensure product displays are attractive, organised and aligned with campaign objectives.
• Coordinate the setup and refresh of window displays, promotional displays, shelves, counters and campaign areas .
• Work closely with designers and external vendors to produce marketing and visual merchandising materials.
• Conduct regular store checks to ensure all visual merchandising materials are properly installed and maintained.
• Provide clear VM guidelines and execution instructions to retail teams.

Campaign & Event Support

• Coordinate offline marketing activations, pop-ups, roadshows and in-store events.
• Assist with event planning, vendor coordination, logistics and on-ground execution.
• Work closely with internal teams including Retail, E-commerce, Creative, Operations and Sales to ensure smooth campaign execution.
• Coordinate marketing materials, product displays, promotional mechanics and other campaign requirements.

Marketing Materials & Coordination

• Brief and coordinate with the creative team on artwork and marketing materials required for retail campaigns.
• Manage the production and delivery of POSM, standees, banners, posters, shelf talkers, wobblers and other offline materials .
• Ensure all marketing materials are delivered to stores accurately and within the required timeline.
• Maintain proper records of marketing materials, store requirements and campaign execution.

Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Business, Retail Management or a related field .
• Minimum 1–3 years of experience in marketing, retail marketing, visual merchandising or a related role .
• Experience in beauty, skincare, fashion, F&B or retail industries is an advantage.
• Strong understanding of offline marketing and retail customer experience.
• Good eye for visual presentation, branding, layout and aesthetics .
• Strong project management and coordination skills.
• Able to manage multiple projects and deadlines independently.
• Good communication and interpersonal skills.
• Proficient in Microsoft Office / Google Workspace; knowledge of Canva or other design tools is an added advantage.
• Willing to travel between retail outlets when required.
• Chinese language proficiency is an advantage .
• With own transportation is an advantage