Marketing Executive

FMG; Kampung Malaysia Tambahan; On-site; MYR 60,000 - 90,000; Full time

Job summary

FMG seeks a proactive Marketing professional to plan and execute campaigns for offline stores across Southeast Asia. You will coordinate in-store events, manage brand activations, and support PR activities and media relations.

With strong project management and collaboration skills, you will work closely with local teams and China HQ to align marketing plans, ensuring cost-conscious, high-impact campaigns in a fast-paced retail environment.

Qualifications

• Experience in marketing, event management, PR or retail marketing.
• Proven ability to manage multiple campaigns and projects.
• Experience working with external agencies, vendors or media partners.

Responsibilities

• Marketing Campaigns: Plan and execute marketing campaigns for offline stores across Southeast Asia.
• Event Management: Coordinate in-store events and brand activations.
• PR & Communications: Support PR activities and local brand communications.
• Vendor Management: Work with external agencies and vendors to ensure quality delivery.
• Cross-functional Collaboration: Align marketing plans with local teams and China HQ.

Skills

Marketing

Event management

PR & communications

Project management

Vendor management

Cross-functional collaboration

English fluency

Mandarin Chinese preferred

Job description

• Marketing Campaigns: Plan and execute marketing campaigns and promotional activities for offline stores across Southeast Asia.
• Event Management: Coordinate in-store events, brand activations and local marketing initiatives from planning to execution.
• PR & Communications: Support PR activities, media relations and local brand communications.
• Vendor Management: Work with external agencies and vendors to ensure smooth execution, quality delivery and cost control.
• Cross-functional Collaboration: Work closely with local teams and China HQ to align marketing plans and brand direction.

Requirements

• Experience in marketing, event management, PR or retail marketing.
• Strong project management and communication skills, with the ability to manage multiple projects.
• Experience working with external agencies, vendors or media partners.
• Fluent in English; Mandarin Chinese is highly preferred.
• Proactive, organised and hands-on, with the ability to deliver campaigns from concept to execution.
• Experience in fashion, lifestyle or retail is an advantage.