Marketing Executive - Industrial B2B (Junior/Senior)

Elitez Pte Ltd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Elitez Pte Ltd is seeking a Marketing Specialist to drive market visibility through events, digital campaigns, and compelling content. You will plan and execute exhibitions, manage the annual event calendar, and coordinate booth design and logistics while overseeing promotional materials.

You will collaborate with Product Marketing, Presales, and Engineering to gather product specs for brochures and campaigns, and translate technical details into customer-friendly content. Travel may be required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations or related discipline.
• 2–4 years of experience in B2B marketing, events, digital marketing, communications or related role.
• Industrial/B2B marketing exposure preferred.
• Experience organizing exhibitions/conferences and managing LinkedIn, website content, campaigns, brochures/catalogues, presentations and leads.
• Proficient in PowerPoint/Microsoft Office and basic design tools.

Responsibilities

• Lead the planning, budgeting, and execution of exhibitions, conferences, and seminars, while overseeing industry association memberships.
• Maintain the annual event calendar and coordinate booth designs, event logistics, marketing materials, and promotional items.
• Manage digital channels — including LinkedIn, website content, and email campaigns — to drive targeted marketing initiatives.
• Develop, prepare and regularly update product brochures, product catalogues, presentations, case studies and other marketing collateral.
• Coordinate with Product Marketing/Presales and Engineering teams to obtain accurate product specifications, technical information, and project references for brochures and marketing materials.
• Translate technical product information into clear, commercially focused content for customers, EPCs, consultants, agents and industry partners.
• Maintain the latest approved versions of product brochures and ensure consistent branding across all materials.
• Work closely with the internal Corporate Marketing team to align regional marketing activities with the Group’s overall marketing direction and branding guidelines.
• Support PR, external announcements, and analyze campaign and event metrics to optimize performance.

Skills

B2B marketing

Event planning

Budget management

Content creation

Copywriting

Digital marketing

Lead management

Stakeholder coordination

Travel readiness

Education

Bachelor's degree in Marketing/Communications/Business/Public Relations

Tools

PowerPoint

Microsoft Office

LinkedIn

Job description

Role Overview: Build market visibility and generate commercial engagement through events, digital marketing, campaigns, content and corporate communications.

Key Responsibilities

• Lead the planning, budgeting, and execution of exhibitions, conferences, and seminars, while overseeing industry association memberships.
• Maintain the annual event calendar and coordinate booth designs, event logistics, marketing materials, and promotional items.
• Manage digital channels — including LinkedIn, website content, and email campaigns — to drive targeted marketing initiatives.
• Develop, prepare and regularly update product brochures, product catalogues, presentations, case studies and other marketing collateral.
• Coordinate with Product Marketing/Presales and Engineering teams to obtain accurate product specifications, technical information, application details and project references for brochures and marketing materials.
• Translate technical product information into clear, commercially focused content for customers, EPCs, consultants, agents and industry partners.
• Maintain the latest approved versions of product brochures and ensure consistent branding, terminology, visuals and messaging across all product marketing materials.
• Work closely with the internal Corporate Marketing team to align regional marketing activities, product brochures, branding, campaigns, corporate communications and marketing materials with the Group’s overall marketing direction and brand guidelines.
• Support PR, external announcements, and analyze campaign and event metrics to optimize performance.

Key Requirements

• Possesses Bachelor’s degree in Marketing, Communications, Business, Public Relations or a related discipline.
• Have 2–4 years of experience in B2B marketing, events, digital marketing, communications or a related role.
• Industrial/B2B marketing preferred. Experience organizing exhibitions/conferences and managing LinkedIn, website content, campaigns, product brochures/catalogues, presentations and leads is advantageous.
• Event/project coordination; product brochure and marketing collateral development; content development; copywriting; digital marketing; lead management; PowerPoint/Microsoft Office; stakeholder coordination. Basic design-tool familiarity is advantageous.
• Possesses own transport and willing to travel as travelling may be required for events and campaign purposes.