MARKETING EXECUTIVE (F&B INDUSTRY EXPERIENCE PREFERRED)

KyoChon Sdn. Bhd; Puchong; On-site; MYR 30,000 - 54,000; Full time

Benefits offered by this job

Cell phone reimbursement

Life insurance coverage up to RM100,0

Medical coverage up to RM400

Maternity leave

Meal provided 3 times a day

Birthday leave

Opportunities for promotion

Advance salary withdrawal up to RM1,0

Job summary

KyoChon Chicken Malaysia is seeking a Marketing Executive with a passion for campaigns, events and local store marketing. You will assist with promotions, launches and festive campaigns, collaborating with operations, IT and franchise teams.

Join our HQ team to coordinate creative assets, track campaigns, and use AI tools to boost productivity while ensuring accuracy and compliance. Fresh graduates welcome; Malay/English fluency preferred; attractive benefits package in Malaysia.

Qualifications

• Good written and spoken English and Bahasa Malaysia.
• Good communication and coordination skills.
• Organised, detail‑oriented and able to meet assigned deadlines.
• Proactive, resourceful and willing to ask questions when unsure.
• Comfortable using spreadsheets, presentation tools and generative AI.
• Able to work independently on assigned tasks with guidance.
• Basic Canva, Photoshop or similar design skills are an advantage.
• Interest in F&B, retail, marketing and customer engagement.

Responsibilities

• Assist with promotions, launches, festive campaigns and local store marketing.
• Prepare timelines, checklists and campaign materials per approved plans.
• Support campaign rollouts and follow up on actions and deadlines.
• Support store openings, events and activations with on‑site execution.
• Assist with eDMs, customer communications, giveaways and promotional merchandise.
• Liaise with Ops, IT, Procurement, Finance and others on campaigns.
• Assist with POS setup, pricing, codes, stock and franchise communication.
• Prepare briefs for Operations and franchise teams.
• Maintain trackers and update stakeholders on status.

Skills

Written English

Spoken English

Bahasa Malaysia

Communication

Coordination

Organisational skills

Independent work

Generative AI usage

Spreadsheets

Presentation tools

Canva

Photoshop

Tools

Canva

Photoshop

Spreadsheets

Presentation tools

Generative AI

Job description

MARKETING EXECUTIVE (F&B INDUSTRY EXPERIENCE PREFERRED)

Ready to build your career with KyoChon Chicken, Korea’s famous fried chicken brand?

We are looking for passionate and energetic individuals to join our team at: Kyochon HQ

MARKETING EXECUTIVE

Job Description

1. Campaign Planning & Execution

• Assist with promotions, product launches, festive campaigns and local store marketing activities.
• Prepare campaign timelines, checklists, materials and communications based on approved plans.
• Support campaign rollouts and follow up on assigned actions and deadlines.
• Support store openings, events and activations, including promotional materials and on‑site execution.
• Assist with eDMs, customer communications, giveaways, prizes and promotional merchandise.

2. Cross-Functional Coordination

• Liaise with Operations, IT, Procurement, Finance, Business Development, Project Team, Central Kitchen and other teams on approved campaigns.
• Assist with POS setup details, pricing, campaign codes, stock, outlet materials and franchise communication.
• Prepare simple campaign briefs and materials for Operations and franchise teams.
• Update trackers, follow up on outstanding items and raise issues promptly to the supervisor.

3. Agency, Creative & Community Management

• Support day‑to‑day coordination with the outsourced social media agency, visual designer and vendors.
• Check campaign content and materials for accuracy and flag errors for correction.
• Monitor community channels and the MOMOs customer feedback account; and escalate when required (e.g., negative sentiment, food safety complaint, media mention).
• Compile recurring customer feedback and share it with the relevant internal teams.

4. Reporting, AI & Team Support

• Extract and compile POS campaign data into basic reports for review.
• Maintain campaign calendars and budget tracking and documentation.
• Use AI tools for research, ideation, drafting, analysis and productivity while checking accuracy and confidentiality.
• Work closely with the marketing team on assigned tasks.

5. Research & Business Support

• Conduct market research and competitor analysis.
• Identify consumer trends and recommend new marketing opportunities.
• Support store operations with marketing requirements whenever necessary.
• Perform any other duties assigned by Management that are related to the Marketing function.

6. Measures for Probation / Annual Review

• Deadline adherence: ≥ 90% of assigned campaign actions/materials completed by the agreed deadline.
• Quality of work: Campaign materials require no more than 1 round of corrections from the supervisor before approval.
• Tracker discipline: Trackers and status updates kept current, with no unreported overdue items at weekly check‑in.
• Cross‑functional turnaround: Campaign briefs issued to Operations/franchise teams within the agreed lead time before rollout.
• Event/activation support: Attendance and support delivered for all assigned store openings, events and activations.
• Research output: Monthly market/competitor scan submitted on schedule, with at least 2 actionable insights per report.
• Customer feedback: Responded to within 24 hours using approved guidelines; 100% of flagged/escalation‑worthy issues raised to supervisor same day.
• POS/campaign reports: Compiled accurately and delivered on the agreed schedule with no more than 1 round of correction.

Skills / Requirements

• Good written and spoken English and Bahasa Malaysia.
• Good communication and coordination skills.
• Organised, detail‑oriented and able to meet assigned deadlines.
• Proactive, resourceful and willing to ask questions when unsure.
• Comfortable using spreadsheets, presentation tools and generative AI.
• Able to work independently on assigned tasks with guidance.
• Basic Canva, Photoshop or similar design skills are an advantage.
• Interest in F&B, retail, marketing and customer engagement.

Experience

• Fresh graduate or candidate with up to 1 year of relevant experience.
• Internship, academic project or part‑time experience in campaigns, events, F&B or retail is an advantage.

Job Type

Full-time

Benefits

• Cell phone reimbursement
• Life insurance coverage up to RM100,000
• Medical coverage up to RM400
• Maternity leave
• Meal provided 3 times a day
• Birthday leave
• Opportunities for promotion
• Advance salary withdrawal anytime, up to RM1,000
• Other company benefits

Work Location

Join KyoChon and experience more than just a job. Learn about Korean food culture, authentic recipes and grow together with our team.

Company Culture

Founded in 1991, Kyochon is one of the largest Korean fried chicken restaurants in South Korea. With over 1,000 stores in Korea alone, we are now in Malaysia!

We believe in serving quality food to our customers and make 3 promises:

2. To use only natural ingredients

3. To serve only the healthiest and freshest chickens

Keeping our 3 promises have netted us many awards, including for 13 consecutive years as Korea's favourite chicken restaurant!

With 30 branches in the Klang Valley, Penang, Johor and Genting We are looking for talented and committed staff to help us expand nationally across Malaysia.