Assistant Manager, Real Estate Planning

QSR Brands (M) Holdings Bhd; Petaling Jaya; On-site; MYR 100,000 - 160,000; Full time

Job summary

QSR Brands (M) Holdings Bhd is seeking an Assistant Manager, Site Acquisition & Store Development to drive KFC expansion by identifying and securing high-potential locations for new openings and relocations. You will lead market mapping, feasibility studies, and lease negotiations with landlords to deliver timely store openings.

The role requires a Bachelor's degree in a related field and 3–5 years’ experience in site acquisition or store development, preferably in F&B or retail.

Qualifications

• Bachelor's Degree in Property Management, Real Estate, Business Administration, Town Planning, Marketing, or a related field.
• 3–5 years of experience in Site Acquisition, Real Estate, Property Development, Retail Expansion, or Store Development.
• Experience in F&B, Retail, Franchise, or Commercial Property industry desirable.
• Strong understanding of site selection, property development processes, lease management, and market analysis.
• Knowledge of tenancy agreements, property regulations, and land-related matters.
• Proven experience in lease negotiations and stakeholder management.
• Excellent communication, negotiation, and relationship management skills.
• Willing to travel extensively and work beyond normal business hours.

Responsibilities

• Drive NSO and relocation targets in line with growth strategy.
• Lead market mapping, location intelligence, trade area analysis, and feasibility studies.
• Identify, evaluate, and secure viable sites for inline and drive-thru restaurants.
• Develop and manage a sustainable pipeline of prospective sites.
• Lead lease negotiations with landlords, developers, and property owners.
• Prepare site proposals, financial justifications, and business cases for management approval.
• Evaluate project viability through financial analysis, ROI assessments, and market potential reviews.
• Partner with Operations, Legal, Finance, and other stakeholders to drive project execution from site acquisition to opening.
• Oversee lease documentation, including Letters of Offer and tenancy agreements.
• Build relationships with landlords, developers, consultants, property agents, and stakeholders.
• Monitor timelines and milestones for new stores, relocations, and development initiatives.
• Analyze competitor expansion, market trends, and opportunities for strategic decisions.
• Engage with local authorities to facilitate approvals and expansion.

Skills

Site acquisition

Lease negotiations

Market analysis

Stakeholder management

Financial analysis

Education

Bachelor's degree in Property Management, Real Estate, Business Administration, Town Planning, Marketing, or related field

Tools

Excel

PowerPoint

Job description

As an Assistant Manager, Site Acquisition & Store Development, you will play a pivotal role in driving KFC's expansion strategy by identifying, evaluating, and securing high-potential locations for new restaurant openings and relocations. You will lead site acquisition activities, conduct commercial and feasibility assessments, negotiate favorable lease agreements, and collaborate with key stakeholders to ensure the successful delivery of growth initiatives across the business.

Key Responsibilities

Drive the achievement of KFC's annual new store opening (NSO) and relocation targets in alignment with the company's growth strategy.

Lead market mapping, location intelligence, trade area analysis, and feasibility studies to identify strategic expansion opportunities.

Identify, evaluate, and secure viable sites for both inline and drive-thru restaurant formats.

Develop and manage a sustainable pipeline of prospective sites to support long-term business growth.

Lead lease negotiations with landlords, developers, and property owners to secure commercially advantageous terms and conditions.

Prepare comprehensive site proposals, financial justifications, and business cases for management approval.

Evaluate project viability through financial analysis, return-on-investment assessments, and market potential reviews.

Partner with Operations, Technical, Legal, Finance, and other internal stakeholders to drive project execution from site acquisition through store opening.

Oversee lease documentation, including Letters of Offer (LOO), Tenancy Agreements, and related contractual matters.

Build and maintain strong relationships with landlords, developers, consultants, property agents, and key industry stakeholders.

Monitor project timelines and milestones to ensure the successful and timely delivery of new stores, relocations, and development initiatives.

Analyze competitor expansion activities, market trends, and emerging opportunities to support strategic decision-making.

Engage with local authorities, government agencies, and relevant stakeholders to facilitate approvals and support business expansion initiatives.

Job Requirements

Bachelor's Degree in Property Management, Real Estate, Business Administration, Town Planning, Marketing, or a related field.

Minimum 3-5 years of experience in Site Acquisition, Real Estate, Property Development, Retail Expansion, or Store Development.

Experience within the F&B, Retail, Franchise, or Commercial Property industry is highly desirable.

Strong understanding of site selection, property development processes, lease management, and market analysis.

Knowledge of tenancy agreements, property regulations, and land-related matters.

Proven experience in lease negotiations and stakeholder management.

Strong commercial acumen with the ability to assess site viability and investment opportunities.

Excellent communication, negotiation, and relationship management skills.

Demonstrated ability to independently manage multiple projects in a fast-paced environment.

Proficient in Microsoft Excel, PowerPoint, and presentation preparation.

Willing to travel extensively and work beyond normal business hours when required.

QSR Brands is a local company, proudly owned and run by Malaysians. We operate 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, as well as more than 500 Pizza Hut concept restaurants and delivery services in Malaysia and Singapore.

These businesses provide employment opportunities for over twenty thousand (20,000) employees across Malaysia, Singapore, Brunei, and Cambodia. In Malaysia, of the 17,000 employees, 80% are Muslims. We are also very proud to say that we have been a pioneer in the employment of individuals with disabilities in our industry.

QSR Brands is a local company, proudly owned and run by Malaysians. We operate 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, as well as more than 500 Pizza Hut concept restaurants and delivery services in Malaysia and Singapore.

These businesses provide employment opportunities for over twenty thousand (20,000) employees across Malaysia, Singapore, Brunei, and Cambodia. In Malaysia, of the 17,000 employees, 80% are Muslims. We are also very proud to say that we have been a pioneer in the employment of individuals with disabilities in our industry.