Marketing Executive / Senior Marketing Executive

Oriental Coffee International Sdn Bhd; Puchong; On-site; MYR 50,000 - 84,000; Full time

Benefits offered by this job

Staff purchase with discounted rates

Free Parking

Annual dinners

5-day work week

Performance bonus

Job summary

Oriental Coffee International Sdn Bhd is seeking a Marketing Executive / Senior Marketing Executive to develop and execute marketing strategies, build brand awareness, and drive customer engagement for our F&B products and services.

The role focuses on digital marketing, content creation, loyalty programs, and collaborating with influencers. A Diploma or higher in Marketing or related field with 3–5 years of experience is preferred. This office-based position is located in Puchong, Selangor.

Qualifications

• Diploma or higher in Marketing or related field.
• 3–5 years of relevant experience in marketing/digital marketing.
• Strong written and verbal communication skills.

Responsibilities

• Brand promotion and awareness campaigns across channels.
• Create engaging content for social media, websites, and email campaigns.
• Manage social media accounts and paid advertising campaigns.
• Plan events, promotions, and influencer collaborations.
• Conduct market research and monitor competitor activity.
• Support sales with marketing-generated leads and performance analysis.

Skills

Digital Marketing

Social Media Management

Content Creation

Brand Promotion

Education

Diploma/ Advanced/ Higher/ Graduate Diploma in Marketing/ Digital Marketing / Digital Media and Design / Communication or equivalent

Tools

Google Ads

Facebook Ads

Instagram Ads

SEO

Email Marketing

Job description

Marketing Executive / Senior Marketing Executive

Marketing Executive / Senior Marketing Executive
We are looking for a dynamic and results-driven Marketing Executive to join our team in the F&B (Food and Beverage) industry. The ideal candidate will be responsible for creating and executing effective marketing strategies, building brand awareness, and driving customer engagement for our products and services. You will work closely with internal teams to enhance our marketing efforts and help elevate the brand’s presence in the competitive F&B market.

Job Responsibilities:

1.Brand Promotion & Awareness:
-Develop and execute marketing campaigns to enhance brand visibility.
-Create engaging content for social media, websites, and email marketing.
-Collaborate with influencers, tiktok team, and media for promotions.

2.Digital Marketing & Social Media Management:
-Manage social media accounts (Facebook, Instagram, TikTok, etc.) and ensure consistent engagement.
-Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads).
-Optimize SEO strategies for website and online content.

3.Customer Engagement & Loyalty Programs:
-Develop and manage customer loyalty programs to encourage repeat business.
-Implement strategies to increase customer engagement and retention.
-Collect customer feedback and analyze reviews for service improvement.

4.Event & Promotion Planning:
-Organize food tastings, influencer events, and seasonal promotions.
-Plan and execute marketing activations, partnerships, and sponsorships.
-Coordinate with outlets to ensure successful campaign execution.

5.Market Research & Competitor Analysis:
-Conduct market research to understand customer preferences and industry trend.
-Analyze competitor strategies and recommend improvements.
-Provide insights on menu pricing, promotions, and new product launches.

6.Sales & Revenue Growth Support:
-Work closely with the sales team to increase dine-in, takeout, and delivery sales.
-Monitor the effectiveness of campaigns and promotions with key performance metrics -Adjust marketing strategies based on sales data and customerbehavior.

Job Requirements:

Candidate must possess at least Diploma/ Advanced/ Higher/ Graduate Diploma in Marketing/ Digital Marketing / Digital Media and Design / Communication or equivalent.

At least 3-5Year(s) of working experience in the related field is required for this position.

Preferably Executive specialized in Marketing or equivalent.

Possess positive & aggressive interpersonal and communication skills.

Knowledge of strategic planning principles and marketing best practices.

Good written and verbal communication skills.

Able to multi-task, proactive, creative and meticulous.

Applicants must be willing to work in Taman Perindustrian Putra, Puchong (NearbyTamanMas).

Why Join Us:

We offer a 5-day work week.

We give out performance bonus yearly.

Staff purchase with discounted rates, given to those who wish to purchase company products.

Free Parking at company building.

Company-wide annual dinners will be held every year, as employee recognition award celebrations.

You will have plenty of opportunity to grow as a pioneer in our industry.

We practice a vibrant & energetic office culture.

Our company holds a very reputable & strong brand in the F&B industry. Retaining that essential quality that defines NanYang cuisine, Oriental Kopi utilises traditional techniques to specially craft each and every one of its offerings, elevating its servings beyond comparison.

Our company holds a very reputable & strong brand in the F&B industry. Retaining that essential quality that defines NanYang cuisine, Oriental Kopi utilises traditional techniques to specially craft each and every one of its offerings, elevating its servings beyond comparison.

Perks and benefits Miscellaneous allowance Free Staff Meal, Incentive, Performance Bonus