Marketing Executive (B2B)

IME GROUP OF COMPANIES; Subang Jaya; On-site; MYR 36,000 - 70,000; Full time

Benefits offered by this job

Medical allowance

Education support

Dental insurance

Group insurance

Phone allowance

Pet policy

Job summary

IME Group of Companies is seeking a Marketing Specialist to drive digital growth and lead generation for its engineering and technology solutions business. You will craft content, run campaigns, and align marketing activities with sales goals.

The role requires hands-on digital marketing experience, strong copywriting, and the ability to translate complex engineering offerings into business value. Based in Subang Jaya, this on-site position collaborates with sales teams and product groups.

Qualifications

• Diploma or degree in Marketing, Digital Marketing, Mass Communication, Business or related field.
• Minimum 1 year of relevant marketing experience.
• Hands-on in digital marketing, paid ads, content marketing and campaign execution.
• Strong copywriting and communication skills.
• B2B marketing and lead generation concepts understood.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across Meta, LinkedIn, Google Ads, EDM, SEO and other platforms.
• Develop lead generation strategies to support growth and sales pipeline targets.
• Monitor campaign performance, analyse data and provide actionable optimisation insights.
• Create B2B marketing content including social posts, EDMs, landing pages and case studies.
• Translate engineering solutions into clear business value and maintain consistent brand messaging.
• Collaborate with sales, principals and product teams to align marketing with market opportunities.
• Support event marketing and digital promotion for exhibitions, seminars, and webinars.
• Coordinate with internal teams, agencies and vendors for campaign execution.

Skills

Digital marketing

Lead generation

Content marketing

Copywriting

Campaign optimization

Analytics

Education

Diploma/Degree in Marketing

Marketing or Business

Tools

CRM

Marketing automation

Google Ads

LinkedIn Ads

Meta Ads

Job description

Responsible for driving digital marketing, lead generation, content marketing, and campaign performance for IME Group’s engineering and technology solutions business. This role focuses on digital growth, B2B marketing strategy, brand positioning, and supporting sales pipeline generation through data-driven marketing initiatives.

Job Responsibilities

Plan, execute, and optimise digital marketing campaigns across Meta, LinkedIn, Google Ads, EDM, SEO, AEO, and other digital platforms.

Develop lead generation strategies to support business growth and sales pipeline targets.

Monitor campaign performance, analyse data, and provide actionable insights for optimisation.

Content Marketing & Brand Positioning

Develop B2B marketing content including social media posts, EDMs, landing pages, articles, customer success stories, and campaign copywriting.

Translate technical engineering solutions into clear business value propositions and marketing messages.

Maintain consistent brand communication across all digital channels.

Support and execute integrated marketing campaigns aligned with business objectives.

Work closely with sales teams, principals, and product teams to align marketing activities with market opportunities.

Assist in identifying target audiences, market trends, and customer pain points.

Analytics & Reporting

Track and report campaign KPIs including leads, conversion rates, engagement, CPL, ROI, and pipeline contribution.

Manage marketing databases, CRM coordination, and marketing automation activities where applicable.

Stakeholder & Team Collaboration

Coordinate with internal teams, external agencies, vendors, and principals for campaign execution and marketing activities.

Support event marketing initiatives and digital promotion for exhibitions, seminars, and webinars.

Requirements

Diploma/Degree in Marketing, Digital Marketing, Mass Communication, Business, or related field.

Minimum 1 years relevant marketing experience.

Hands-on experience in digital marketing, paid ads, content marketing, and campaign execution.

Good understanding of B2B marketing and lead generation concepts.

Strong copywriting and communication skills.

IME Group of Companies is a leading Product Design and Manufacturing solution provider in Malaysia established since 1980. Serving clients from automotive, aerospace, consumer goods, machinery and automation, electronic and electrical, oil & gas, engineering and manufacturing‑based segment as well as government sectors (GLCs and education industries).

Our core business includes:

Distribution of CAD/CAM/CAE, Rapid Prototyping (3D Printers), 3D Scanners.Consultancy and Engineering Services Technical Support Training and Certification Courses.

IME Group of Companies is a leading Product Design and Manufacturing solution provider in Malaysia established since 1980. Serving clients from automotive, aerospace, consumer goods, machinery and automation, electronic and electrical, oil & gas, engineering and manufacturing‑based segment as well as government sectors (GLCs and education industries).

Our core business includes:

Distribution of CAD/CAM/CAE, Rapid Prototyping (3D Printers), 3D Scanners.Consultancy and Engineering Services Technical Support Training and Certification Courses.

Perks and benefits

• Medical Miscellaneous allowance Education support Dental Group Insurance Coverage, Handphone allowance, Pet

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