Marketing Manager - Engineering Industry - Immediate Hiring! Based KL or Penang

AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD.; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD. is seeking a Marketing Manager for the Engineering Industry to unify Technical Marketing and Inside/Technical Sales under one leader.

Based in Kuala Lumpur or Penang, the role drives content, campaigns and customer engagement while coordinating with Sales, Product Management and COO. The successful candidate will lead a technically fluent team, develop a shared knowledge base, and optimize digital channels, events and collateral to generate qualified

Qualifications

• Own marketing strategy and execution across brand, digital channels, campaigns and customer engagement programs for automation, engineering and industrial product portfolio.
• Translate technical knowledge into credible customer-facing content including pages, articles, case studies and brochures.
• Manage website, digital campaigns, SEO/SEM, email marketing and lead-generation programs.

Responsibilities

• Lead Technical Marketing and Inside/Technical Sales activities and team development.
• Ensure accurate, technically sound quotations and customer responses.
• Establish workflows with Regional Sales for lead qualification and handover.
• Drive CRM adoption and digital enablement across Marketing and Sales functions.

Skills

Marketing

Technical marketing

Team leadership

Content creation

Digital marketing

SEO/SEM

Tools

CRM

Website management

SEO tools

Job description

Marketing Manager - Engineering Industry - Immediate Hiring! Based KL or Penang

The Client, manufactures and distributes precision automation, industrial equipment and engineering solutions. This role brings Technical Marketing and Inside/Technical Sales under one leader so that a common base of product and application knowledge supports both the content customers see and the commercial responses they receive. The Head of Technical Marketing & Inside Sales will build and lead a technically fluent team that generates qualified demand, produces credible technical content, responds quickly and accurately to customer enquiries, and supports the conversion of opportunities in close partnership with Regional Sales, Product Management and the COO.

Key responsibilities

Technical Marketing

Own marketing strategy and execution across brand, digital channels, campaigns and customer engagement programmers for automation, engineering and industrial product portfolio.

Translate approved product, application and technical knowledge into credible, engineering-literate customer-facing content, including product pages, technical articles, case studies, application notes, comparison guides, brochures, specification sheets and sales collateral.

Manage the Group's website, digital campaigns, SEO/SEM, email marketing and lead-generation programmers.

Plan and execute exhibitions, seminars, technical workshops, supplier activities and other customer engagement initiatives together with Sales and Product Management.

Partner closely with Product Management to ensure all customer-facing materials accurately reflect current technical specifications, applications, product positioning and supplier information.

Direct and develop the Marketing & Content Executive and Marketing Intern.

Establish a consistent content calendar and marketing workflow that supports priority products, industries, territories and commercial campaigns.

Track and report on marketing effectiveness, including qualified leads generated, lead-to-opportunity conversion, website and inbound performance, campaign engagement and effectiveness of technical content.

Inside / Technical Sales & Customer Service

Lead and develop the Inside/Technical Sales team responsible for inbound technical enquiries, quotations, RFQ responses and commercial customer support.

Ensure quotations and customer responses are fast, accurate, commercially appropriate and technically sound.

Establish systematic follow-up of quotations, inbound leads, repeat-order opportunities and other commercial enquiries.

Ensure opportunities are either progressed directly by Inside Sales or handed over promptly to the relevant Regional Sales team based on agreed account and opportunity ownership rules.

Define clear workflows with Regional Sales Heads for lead qualification, opportunity handover, quotation ownership, follow-up and escalation.

Set and monitor service standards and KPIs for quotation turnaround time, RFQ accuracy, quotation follow-up and quote-to-order conversion.

Oversee customer service coordination within the team, including order status updates, documentation requests, routine customer queries and commercial support.

Work closely with the Regional Sales Heads for Singapore/Malaysia/Batam and Philippines/Thailand so that Inside Sales improves field-sales productivity, customer responsiveness and overall deal velocity.

Team, Knowledge & Digital Enablement

Lead, coach and develop team members across Technical Marketing, Inside Sales and Customer Service.

Build and maintain a shared product and application knowledge base, in partnership with Product Management, covering product specifications, application notes, quotation guidance, FAQs, case studies and other relevant commercial knowledge.

Ensure the shared knowledge base can be used consistently by Marketing, Inside Sales and the broader Commercial organization.

Drive adoption of CRM, AI and other digital tools to improve content production, enquiry handling, quotation preparation, customer follow-up and overall responsiveness.

Establish consistent processes, templates, workflows and service standards across the function.

Identify opportunities to automate repetitive marketing, enquiry-handling and quotation activities while maintaining appropriate technical and commercial controls.

Recruit, coach and performance-manage team members as the function grows.