Marketing Executive

COLOUR HAVEN SDN. BHD.; Subang Jaya; On-site; MYR 45,000 - 89,000; Full time

Job summary

Colour Haven Sdn Bhd is hiring a Marketing Executive to plan and execute marketing campaigns for Lewré and Tricia Lew across digital, e-commerce, retail and social media channels.

You will work with Creative, Content, E-commerce and Retail teams to ensure campaigns run smoothly and performance is tracked, while focusing on brand awareness and sales. The role suits organised individuals with a commercial mindset and strong coordination skills.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or a related field.
• 1 to 3 years of experience in marketing, digital marketing, fashion, retail or e-commerce is preferred.
• Fresh graduates with strong relevant experience or internships may also apply.
• Good understanding of social media and digital marketing.
• Familiarity with Meta Ads, TikTok Ads or digital advertising is an advantage.
• Comfortable working with data, reports and campaign performance.
• Organised and able to manage multiple campaigns and deadlines.
• Strong communication and coordination skills.
• Commercially minded and interested in how marketing contributes to sales.
• Proactive, responsible and able to work independently.
• Strong interest in fashion, footwear, retail, e-commerce and consumer behaviour.

Responsibilities

• Plan and execute monthly marketing campaigns, promotions and product launches.
• Coordinate marketing activities across Instagram, Facebook, TikTok, REDnote, website, marketplaces and retail stores.
• Prepare campaign briefs, timelines and marketing calendars.
• Work closely with the Creative and Content teams on campaign assets and content requirements.
• Coordinate with the E-commerce team on website, Shopee, Lazada and TikTok Shop campaigns.
• Plan, execute and optimise Meta Ads and TikTok Ads, including budget monitoring and performance tracking.
• Monitor campaign performance, traffic, conversion, sales and ROAS, and identify areas for improvement.
• Prepare regular marketing reports and recommend improvements.
• Conduct competitor, customer and market research.
• Coordinate collaborations, influencers, events and brand partnerships when required.
• Support customer retention activities through WhatsApp, email marketing and CRM campaigns.

Skills

Social media marketing

Digital advertising

Campaign planning

Data analysis

Education

Marketing/Business/Communications degree

Tools

Meta Ads

TikTok Ads

Job description

You will manage the planning and execution of marketing activities for Lewré and Tricia Lew, across digital, e-commerce, retail and social media channels.

This role is suitable for someone who is organised, commercially minded and able to turn marketing plans into campaigns that support both brand awareness and sales. You will work closely with the Creative, Content, E-commerce and Retail teams to ensure campaigns are executed properly and performance is tracked.

Key responsibilities

Plan and execute monthly marketing campaigns, promotions and product launches

Coordinate marketing activities across Instagram, Facebook, TikTok, REDnote, website, marketplaces and retail stores

Prepare campaign briefs, timelines and marketing calendars

Work closely with the Creative and Content teams on campaign assets and content requirements

Coordinate with the E-commerce team on website, Shopee, Lazada and TikTok Shop campaigns

Plan, execute and optimise Meta Ads and TikTok Ads, including budget monitoring and performance tracking

Monitor campaign performance, traffic, conversion, sales and ROAS, and identify areas for improvement

Prepare regular marketing reports and recommend improvements

Conduct competitor, customer and market research

Coordinate collaborations, influencers, events and brand partnerships when required

Support customer retention activities through WhatsApp, email marketing and CRM campaigns

About you

Diploma or Degree in Marketing, Business, Communications or a related field

1 to 3 years of experience in marketing, digital marketing, fashion, retail or e-commerce is preferred

Fresh graduates with strong relevant experience or internships may also apply

Good understanding of social media and digital marketing

Familiarity with Meta Ads, TikTok Ads or digital advertising is an advantage

Comfortable working with data, reports and campaign performance

Organised and able to manage multiple campaigns and deadlines

Strong communication and coordination skills

Commercially minded and interested in how marketing contributes to sales

Proactive, responsible and able to work independently

Strong interest in fashion, footwear, retail, e-commerce and consumer behaviour

About us

Colour Haven Sdn Bhd is the company behind Malaysian footwear and lifestyle brands Lewré and Tricia Lew. Lewré is an established Malaysian footwear brand with a sophisticated and elevated positioning, while Tricia Lew represents a younger, contemporary and expressive generation of fashion consumers. We are strengthening our marketing and digital capabilities as both brands continue to grow.