Marketing Executive

Alpha Home Appliances Sdn Bhd; Shah Alam; On-site; MYR 27,000 - 58,000; Full time

Job summary

Alpha Home Appliances Sdn Bhd in Shah Alam invites a motivated Marketing Executive to join our team of designers and marketers. You will ideate creatives, manage marketing materials, plan projects, and help ensure campaigns hit goals while gathering internal insights to shape our brand and product messaging for consumers.

Education in Business/Marketing or Mass Communications is preferred; 1–3 years marketing experience required.

Qualifications

• Degree in Business, Marketing or Mass Communications is preferred but not mandatory.
• 1–3 years of experience in Marketing is expected.
• Familiarity with Adobe Illustrator/Photoshop and digital advertising tools is advantageous.

Responsibilities

• Plan and coordinate product launches with visual concepts and storytelling.
• Create and manage marketing materials for dealer networks and campaigns.
• Engage in advertising strategies to improve product visibility and hit goals.
• Coordinate social media content and track performance metrics.
• Ensure website/e-commerce updates and report on metrics.
• Manage campaign collateral, external vendors, and marketing expenses.

Skills

Marketing strategy

Campaign management

Digital advertising

Creative thinking

Proactive attitude

Education

Degree in Business/Marketing/Mass Communications

Tools

Adobe Illustrator

Adobe Photoshop

Meta Ads

Google Ads

Job description

Seeking a motivated Marketing Executive to join our team of designers and marketers. Owning a keen sense about product marketing, and offline and digital advertising will be highly beneficial. Your day to day will involve ideating creatives, managing marketing materials, planning projects, ensuring campaigns hit goals, and gathering information from internal departments to form a cohesive brand and product image for consumers.

YOUR WORK INCLUDES:

1. Product Marketing

Plan and coordinate new product launches with visual concepts, strategic storytelling, and promotional activities.

Create and manage product marketing materials for dealer networks, including Point-of-Purchase (POP) displays, brochures, catalogues, and other promotional assets designed to improve in-store visibility.

2. Advertising

Engage suitable advertising strategies and materials targeted at branding, improving product visibility or hitting campaign goals.

Track and report on advertising performance and results.

Social media

Coordinate content creation, product promotion, and audience engagement to enhance online brand visibility.

Track and report on social media performance metrics.

E-commerce

Ensure e-commerce platforms are updated with the latest products.

Track and report on e-commerce performance metrics.

Website

Ensure websites are updated with the latest products, events and campaigns.

Plan and execute new website implementations.

4.Campaign Management

Research, propose and implement new campaign strategies.

Plan and coordinate campaign collaterals & promotional materials.

Track and report on campaign performance.

Coordinate with external vendors regarding assets and timelines.

Manage marketing expenses and procurement processes.

REQUIRED SKILLS, EXPERIENCE AND KNOWLEDGE

Education: Degree in Business, Marketing or Mass Communications are preferred but not mandatory.

Experience: 1-3 years of experience in Marketing.

Hard Skills:

An understanding of Adobe Illustrator & Photoshop.

Has experience with using Digital Advertising Tools like Meta Ads & Google Ads.

Personality: Proactive attitude with a willingness to learn.

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following statements best describes your right to work in Malaysia?
• Which of the following Adobe products are you experienced with?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• How many years of digital marketing experience do you have?

Household Goods & Appliances Manufacturing 51-100 employees

Alpha is one of Malaysia's largest electric water heater manufacturers and exporters. With more than 20 years of expertise in the manufacturing sector, Alpha consistently applies the Quality System (ISO:9001) and world standard manufacturing processes in the curation of our quality products to give the best experience to our valued customers.

Alpha aims to be field innovators of first-in-market creations, which are assured to be highly functional, attractive and perfectly suited to the variety of our customers’ lifestyles.

Alpha’s quality brand culture extends to our customers. We strive constantly to make customers confidence in using Alpha as their first-choice household appliance brand.

Alpha is one of Malaysia's largest electric water heater manufacturers and exporters. With more than 20 years of expertise in the manufacturing sector, Alpha consistently applies the Quality System (ISO:9001) and world standard manufacturing processes in the curation of our quality products to give the best experience to our valued customers.

Alpha aims to be field innovators of first-in-market creations, which are assured to be highly functional, attractive and perfectly suited to the variety of our customers’ lifestyles.

Alpha’s quality brand culture extends to our customers. We strive constantly to make customers confident in using Alpha as their first-choice household appliance brand.

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What can I earn as a Marketing Executive