Marketing Executive (FMCG / Food)

Randstad Malaysia; Seri Kembangan; On-site; MYR 78,000 - 112,000; Full time

Job summary

Randstad Malaysia is seeking a driven Marketing Executive/Senior Marketing Executive to join our Seri Kembangan team. You will elevate food product lines, boost brand visibility, and collaborate with commercial leadership to grow market footprint.

You will manage integrated campaigns, oversee product lifecycle activities, and partner with sales and agencies to deliver compelling marketing collateral on schedule and within budget.

Qualifications

• 3 to 6 years of proven marketing experience within FMCG, F&B, or Packaged Consumer Goods.
• Bachelor’s Degree or Diploma in Marketing, Mass Communication, Business Administration, or equivalent.
• 5.5-day work week with bi-weekly Saturday mornings.

Responsibilities

• Plan, execute, and monitor integrated marketing campaigns across traditional and digital touchpoints to boost product awareness and sales performance.
• Oversee product lifecycle strategies, including new product launches (NPD), promotions, and packaging/labeling updates.
• Collaborate with sales and retail teams to execute trade promotions, visual merchandising, and in-store activation.
• Track consumer trends, monitor market pricing, analyze campaign ROI, and evaluate competitor activity in FMCG/food sector.
• Coordinate with external agencies, printers, designers, and suppliers to deliver marketing collateral on schedule and within budget.

Skills

Analytical ability

Campaign execution

Retail/trade marketing knowledge

Education

Bachelor’s Degree in Marketing

Diploma in Marketing

Job description

Working Hours: 5.5 Days/Week

• Monday – Friday: 8:30 AM – 6:00 PM
• Alternate Saturdays: 8:30 AM – 1:00 PM (Twice a month)

About the Role

We are seeking a driven, commercially-minded Marketing Executive / Senior Marketing Executive to join the team in Seri Kembangan. In this role, you will be key to elevating our food product lines, driving brand visibility across channels, and collaborating closely with our commercial leadership to grow our market footprint.

Key Responsibilities

• Brand & Campaign Management: Plan, execute, and monitor integrated marketing campaigns across traditional and digital touchpoints to boost product awareness and sales performance.
• Product Management: Overseational product lifecycle strategies, including new product launch (NPD) rollouts, promotional planning, and packaging/labeling updates.
• Trade Marketing & Activation: Partner with sales and retail key account teams to execute trade promotions, visual merchandising, and in-store/sampling activations.
• Market & Competitor Analysis: Track consumer trends, monitor market pricing, analyze campaign ROI, and evaluate competitor activity in the FMCG/food sector.
• Vendor & Agency Collaboration: Coordinate with external agencies, printers, designers, and suppliers to deliver marketing collateral on schedule and within budget.

Requirements

• Experience: 3 to 6 years of proven marketing experience within FMCG, F&B, or Packaged Consumer Goods.
• Education: Bachelor’s Degree or Diploma in Marketing, Mass Communication, Business Administration, or equivalent.
• Skills: Strong analytical ability, campaign execution skills, and solid familiarity with retail/trade marketing dynamics in Malaysia.
• Schedule: Must be comfortable working a 5.5-day work week (bi-weekly Saturday mornings).