Marketing Executive

Hunza Group; Bayan Lepas; On-site; MYR 50,000 - 84,000; Full time

Job summary

Hunza Group in Malaysia’s Penang region seeks a hands-on marketing professional to lead integrated campaigns across stores, tenants and partners, aiming to grow the app’s user base, footfall and sales.

You will oversee the loyalty app platform and CRM, leveraging data insights to identify opportunities for acquisition, engagement and retention, while managing customer data from social media, websites and roadshows.

Qualifications

• Bachelor's degree in marketing or related field.
• 2 - 3 years of relevant experience.
• Strong analytical, communication, time-management and creativity skills.
• Strong ability to focus on customer/market and take initiative.
• Experience with social media.

Responsibilities

• Lead planning and execution of integrated marketing campaigns, including tenant and partner collaborations, to grow the app's user base, increase footfall and drive sales.
• Oversee the loyalty app platform and CRM ecosystem, using data analytics to identify opportunities for customer acquisition, engagement and retention.
• Manage and upkeep the customer database, including registrations and leads generated from social media, website and roadshows.
• Stay abreast of retail and digital commerce trends through ongoing market research and competitive analysis.
• Plan, organise and execute campaigns & events (e.g. launches, corporate events, roadshows, exhibitions, festive events).
• Develop event concepts, themes and program flow.
• Prepare event budgets and monitor expenses to ensure cost control.
• Source, negotiate and coordinate with vendors, suppliers and contractors.
• Manage event timelines, checklists and project schedules.
• Oversee event setup, rehearsal and on-site operations.
• Handle troubleshooting and resolve issues during events.
• Prepare post-event reports and evaluation.
• Plan and implement promotions, advertisements, social media and sales campaigns.
• Liaise with advertising agents / suppliers on preparation & placement of all marketing materials including social media ads.
• Ensure brand presentation is consistent and well-maintained across all platforms.
• Develop and manage compelling content across all marketing channels, with strong copywriting and proofreading standards in English.

Skills

Analytical thinking

Communication

Time management

Creativity

Customer focus initiative

Social media experience

Education

Bachelor's degree in marketing or related field

Job description

• Lead planning and execution of integrated marketing campaigns, including tenant and partner collaborations, to grow the app's user base, increase footfall and drive sales.
• Oversee the loyalty app platform and CRM ecosystem, using data analytics to identify opportunities for customer acquisition, engagement and retention.
• Manage and upkeep the customer database, including registrations and leads generated from social media, website and roadshows.
• Stay abreast of retail and digital commerce trends through ongoing market research and competitive analysis.

EVENT MANAGEMENT

• Plan, organise and execute campaigns & events (e.g. launches, corporate events, roadshows, exhibitions, festive events).
• Develop event concepts, themes and program flow.
• Prepare event budgets and monitor expenses to ensure cost control.
• Source, negotiate and coordinate with vendors, suppliers and contractors.
• Manage event timelines, checklists and project schedules.
• Oversee event setup, rehearsal and on-site operations.
• Handle troubleshooting and resolve issues during events.
• Prepare post-event reports and evaluation.

ADVERTISING, BRANDING & CONTENT

• Plan and implement promotions, advertisements, social media and sales campaigns
• To liaise with advertising agents / suppliers on preparation & placement of all marketing materials including social media ads.
• Ensure brand presentation is consistent and well-maintained across all platforms.
• Develop and manage compelling content across all marketing channels, with strong copywriting and proofreading standards in English.

Requirments:

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media