Marketing Manager

Valiram; Kampung Malaysia Tambahan; On-site; MYR 120,000 - 190,000; Full time

Job summary

Valiram in Kuala Lumpur is seeking a Marketing Manager for Bath & Body Works in Malaysia. Lead the development and execution of the marketing strategy, manage the local budget and team, and drive customer engagement to strengthen brand performance.

The role requires a Bachelor’s in Marketing or related field and 8–10 years of relevant experience in retail or consumer brands, with strong financial acumen and fluency in English; Bahasa Malaysia is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications, or related field.
• 8–10 years of relevant marketing experience in retail or consumer-facing environment.
• Strong financial acumen with ability to manage marketing budgets and understand business performance.
• Strong interpersonal, communication, persuasion and negotiation skills with stakeholders at all levels.
• Customer-centric mindset with ability to adapt to changing market trends and consumer behaviour.
• Resilient, can manage multiple priorities in a fast-paced environment.
• Pleasant personality with a proactive and collaborative attitude.
• Proficient in Microsoft Office and other relevant digital/marketing tools.
• Fluent in English; Bahasa Malaysia or other languages is an advantage.

Responsibilities

• Develop and implement strategic marketing plans including brand guidance, advertising, events, promotions and PR for BBW in Malaysia.
• Build and maintain media relations and landlord relationships for local campaigns and mall opportunities.
• Coordinate with Brand Principal on marketing collaterals, product information, and training campaigns.

Skills

Marketing strategy

Brand management

Budget management

Stakeholder management

Communication

Negotiation

Team leadership

Education

Bachelor’s Degree in Marketing or related

Tools

Microsoft Office

Job description

Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, New Zealand, Thailand, Hong Kong, Macau, Vietnam and the Philippines. Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts.

Learn more about us at www.valiram.com

• Beauty (Victoria’s Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories (Swarovski, Mont Blanc)
• Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)

Position Summary

The Marketing Manager will be responsible for developing and executing the overall marketing strategy for Bath & Body Works in the Malaysia market, covering marketing, advertising, publicity, promotional campaigns and brand initiatives in line with Brand and Valiram Group guidelines. The role will drive customer-centric marketing strategies, manage the local marketing budget and team, support store business objectives, and work closely with CRM and recruitment initiatives to strengthen customer engagement and overall brand performance.

Key Areas of Responsibilities

Build & Implement Strategic Marketing Plans

• Develop and manage for the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI, and attain necessary approvals prior to execution.
• Providing overall strategic marketing & communications leadership and tactical direction for BBW - Malaysia. Formulating strategic brand marketing directions and driving brand consistency and marketing guidelines across the region; including advertising, events, partnerships, promotions and various PR activities.
• Assume overall responsibility for developing the annual marketing plans and budgets for BBW.
• Work closely with Merchants and Operations to customize and develop marketing concepts for the country.
• Principal accountability for building the strategy and direction for the development of a customer engagement program for the brand - Set direction, prioritize activities, and continually evaluate the customer experience strategy.

Media and Landlord Relationships

• Plan and direct advertising, public relations, and promotional events and strategies for the Brand in the region.
• Initiate, develop, and maintain local, national, and international media relations.
• Develop and maintain good relationships with mall management for tie up, mall advertising, event & real estate opportunities.

Brand Principal Liaison

• A Person in Charge for principal liaison for marketing and brand alignment.
• Work closely with Principal on product information, marketing collaterals, new products, training & campaign-based projects.
• Develop and adapt regional communication materials based on BBW guidelines for local adaptation.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.

Brand Reporting and Analysis

• Prepare monthly marketing reports for Country management analysis.
• Ensure timely submission of all regional marketing reports including post-event reports.
• Review and research marketing campaigns of competitor brands.
• Track marketing performance, gather consumer insights and evaluate program effectiveness for the region.
• Deliver post program and promotion analysis and key best practices to Management.

Key Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 8–10 years of relevant marketing experience, with proven management experience in a comparable retail or consumer-facing environment.
• Strong financial acumen with the ability to manage marketing budgets and understand business performance.
• Strong interpersonal, communication, persuasion and negotiation skills, with the ability to engage effectively with stakeholders at all levels.
• Customer-centric mindset with the ability to adapt to changing market trends and consumer behaviour.
• Resilient, able to work effectively under pressure and manage multiple priorities in a fast-paced environment.
• Pleasant personality with a positive, proactive and collaborative attitude.
• Proficient in Microsoft Office and other relevant digital and marketing tools.
• Fluent in English, both written and spoken. Proficiency in Bahasa Malaysia and/or other languages will be an added advantage.