Marketing Executive

Leadership Resources (Malaysia) Sdn Bhd; Kuala Lumpur; On-site; MYR 45,000 - 67,000; Full time

Job summary

Leadership Resources (Malaysia) Sdn Bhd is seeking a Marketing Coordinator to help plan and execute campaigns, events, previews, and public programmes. You will manage email campaigns, audience segmentation, and follow-ups while tracking leads in Zoho CRM.

You will prepare dashboards and reports on performance, coordinate website updates, and collect client testimonials as part of an integrated marketing effort.

Qualifications

• Degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Coordinate the planning and execution of marketing campaigns, events, previews, and public programmes
• Execute email campaigns, audience segmentation, participant communications, and follow-up activities
• Maintain and track leads from events, campaigns, website enquiries, and programmes in Zoho CRM
• Prepare dashboards and reports on campaign performance, leads, and follow-up progress
• Coordinate website and landing-page updates, campaign materials, and the collection of client testimonials
• Conduct market research and contribute to client engagement and outreach initiatives
• Use digital, automation, and AI tools to improve marketing effectiveness and efficiency
• Work closely with the Marketing team, Client Partners, facilitators, and external vendors

Skills

Campaign planning

Email campaigns

CRM analytics

Dashboards

Marketing automation

AI tools

Education

Degree in Marketing, Business, Communications

Tools

Zoho CRM

Job description

Coordinate the planning and execution of marketing campaigns, events, previews, and public programmes

Execute email campaigns, audience segmentation, participant communications, and follow-up activities

Maintain and track leads from events, campaigns, website enquiries, and programmes in Zoho CRM

Prepare dashboards and reports on campaign performance, leads, and follow-up progress

Coordinate website and landing-page updates, campaign materials, and the collection of client testimonials

Conduct market research and contribute to client engagement and outreach initiatives

Use digital, automation, and AI tools to improve marketing effectiveness and efficiency

Work closely with the Marketing team, Client Partners, facilitators, and external vendors

About you

Degree in Marketing, Business, Communications, or a related field

One to two years of relevant marketing experience

Comfortable working across campaigns, events, spreadsheets, CRM systems, and reporting

Strong organisational skills, attention to detail, and follow-through

Good written and spoken English

An interest in digital tools, marketing automation, and AI-enabled ways of working

Experience with Zoho or another CRM or email marketing platform is an advantage