Marketing Executive

Dasein Academy of Art; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Dasein Academy of Art in Kuala Lumpur seeks an energetic Marketing Coordinator to drive digital campaigns across Meta Ads, TikTok Ads, and Xiaohongshu, while optimizing SEO/SEM and brand-consistent content. The role also covers CRM-driven lead cultivation and cross-functional collaboration with Sales and Creative teams.

The ideal candidate has 1–2 years in digital marketing, strong copywriting, and a solid grasp of analytics to improve campaign performance.

Qualifications

• 1–2 years hands-on digital marketing campaigns and content strategy.
• Experience managing ad setups on Meta, TikTok, or Xiaohongshu.
• Ability to write copy and produce basic visual/video assets following brand guidelines.
• Familiar with SEO/SEM implementation, social media scheduling, and CRM databases.
• Strong analytical skills to extract campaign insights and performance metrics.
• Experience coordinating timelines with Sales and Creative teams and external agencies.
• Bachelor's or Diploma in Marketing, Communications, or related field.

Responsibilities

• Manage digital advertising campaigns across Meta Ads, TikTok Ads, and Xiaohongshu while optimizing search engine visibility (SEO/SEM).
• Maintain and schedule content across official social media channels to drive community engagement.
• Execute integrated cross-channel marketing campaigns in alignment with campaign timelines and cross-functional teams.
• Draft and design marketing collaterals, visual content, videos, and promotional copy while upholding brand guidelines.
• Support public relations activities by preparing media kits, draft announcements, and monitoring media coverage.
• Maintain CRM databases and support targeted marketing initiatives to drive lead conversion.
• Conduct market research and competitor analysis to provide actionable insights for campaign optimization.
• Track and report periodic campaign analytics, engagement metrics, and lead performance to recommend improvements.

Skills

Content writing

Branding

Analytical thinking

Stakeholder management

Cross-functional collaboration

Campaign optimization

Education

Diploma or Bachelor's degree

Tools

Meta Ads Manager

TikTok Ads Manager

Xiaohongshu Ads Manager

CRM software

Social media scheduling tools

Job description

• Manage digital advertising campaigns across Meta Ads, TikTok Ads, and Xiaohongshu while optimizing search engine visibility (SEO/SEM).
• Maintain and schedule content across official social media channels to drive community engagement.
• Execute integrated cross-channel marketing campaigns in alignment with campaign timelines and cross-functional teams.
• Draft and design marketing collaterals, visual content, videos, and promotional copy while upholding brand guidelines.
• Support public relations activities by preparing media kits, draft announcements, and monitoring media coverage.
• Maintain CRM databases and support targeted marketing initiatives to drive lead conversion.
• Conduct market research and competitor analysis to provide actionable insights for campaign optimization.
• Track and report periodic campaign analytics, engagement metrics, and lead performance to recommend improvements.

Key Responsibilities

• Manage digital advertising campaigns across Meta Ads, TikTok Ads, and Xiaohongshu while optimizing search engine visibility (SEO/SEM).
• Maintain and schedule content across official social media channels to drive community engagement.
• Execute integrated cross-channel marketing campaigns in alignment with campaign timelines and cross-functional teams.
• Draft and design marketing collaterals, visual content, videos, and promotional copy while upholding brand guidelines.
• Support public relations activities by preparing media kits, draft announcements, and monitoring media coverage.
• Maintain CRM databases and support targeted marketing initiatives to drive lead conversion.
• Conduct market research and competitor analysis to provide actionable insights for campaign optimization.
• Track and report periodic campaign analytics, engagement metrics, and lead performance to recommend improvements.

Job Requirements

• Experience: 1-2 years of hands-on experience executing digital marketing campaigns and content strategy.
• Platform Proficiency: Demonstrated experience managing ad setups on Meta Ads Manager, TikTok Ads Manager, or Xiaohongshu.
• Content & Branding: Proven ability to produce written copywriting and basic visual/video assets following corporate brand guidelines.
• Technical Skills: Familiarity with SEO/SEM implementation, social media scheduling tools, and CRM database management.
• Analytical Capability: Ability to extract actionable campaign insights using digital marketing analytics and performance metrics.
• Stakeholder Management: Demonstrated capability in coordinating project timelines with internal cross-functional teams (Sales, Creative) and external agencies or vendors.
• Education: Diploma or Bachelor's degree in Marketing, Mass Communication, Media, or a related field.