Digital Marketing Executive

LUV SWEETTOOTH ENTERPRISE; George Town; On-site; MYR 45,000 - 78,000; Full time

Job summary

LUV SWEETTOOTH ENTERPRISE in Malaysia is seeking a digital marketing professional to plan, execute, and optimize campaigns across platforms. You will collaborate with the Content Creator to produce engaging content that drives traffic and conversions.

The role requires 1+ year in digital or social media marketing, strong social platform knowledge, and bilingual English/Mandarin communication. You will manage social ads and analyze performance to boost brand visibility and engagement.

Qualifications

• Diploma or degree in marketing or related field.
• At least 1 year of experience in digital marketing or social media marketing.
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, XiaoHongShu, etc.).
• Experience in Facebook Ads Manager, Google Ads, SEO or content analytics.
• Basic knowledge of Canva / Adobe Illustrator / Photoshop for simple visual editing.
• Good command of English and Mandarin (written & spoken).
• Analytical, creative and detail-oriented with strong time management skills.
• Passionate about social media trends, branding and digital growth.

Responsibilities

• Plan, execute and monitor digital marketing campaigns across multiple platforms.
• Work with the Content Creator to develop engaging content that drives traffic and conversions.
• Manage and optimize social media ads (Facebook, Instagram, TikTok, etc.) to reach target audiences effectively.
• Track and analyze campaign performance using tools such as Meta Ads Manager, Google Analytics and prepare monthly marketing reports.
• Develop strategies to increase brand visibility, followers and engagement rate.
• Support the Sales Team by generating qualified leads and improving conversion funnels.
• Research current trends, competitors and new marketing opportunities to enhance digital presence.
• Collaborate in event promotions, seasonal campaigns and online branding initiatives.

Skills

Digital marketing

Social media marketing

Analytical

Creative

Detail-oriented

Time management

Bilingual English/Mandarin

Education

Diploma or Degree in Marketing, Mass Communication, Business or related field

Tools

Facebook Ads Manager

Google Ads

SEO

Content analytics

Canva

Adobe Illustrator

Photoshop

Job description

Diploma or Degree in Marketing, Mass Communication, Business or related field.

At least 1 year of experience in digital marketing or social media marketing.

Strong understanding of social media platforms (Instagram, Facebook, TikTok, XiaoHongShu, etc.).

Experience in Facebook Ads Manager, Google Ads, SEO or content analytics.

Basic knowledge of Canva / Adobe Illustrator / Photoshop for simple visual editing.

Good command of English and Mandarin (written & spoken).

Analytical, creative and detail-oriented with strong time management skills.

Passionate about social media trends, branding and digital growth.

Responsibilities

• Plan, execute and monitor digital marketing campaigns across multiple platforms.
• Work with the Content Creator to develop engaging content that drives traffic and conversions.
• Manage and optimize social media ads (Facebook, Instagram, TikTok, etc.) to reach target audiences effectively.
• Track and analyze campaign performance using tools such as Meta Ads Manager, Google Analytics and prepare monthly marketing reports.
• Develop strategies to increase brand visibility, followers and engagement rate.
• Support the Sales Team by generating qualified leads and improving conversion funnels.
• Research current trends, competitors and new marketing opportunities to enhance digital presence.
• Collaborate in event promotions, seasonal campaigns and online branding initiatives.