Job Title: Marketing Executive
Job Summary
Our company is looking for a skilled Marketing Executive to join our team. The ideal candidate will be responsible for planning, implementing and overseeing various marketing activities including SEO, social media management, lead generation, email marketing and managing sales and marketing partners. The successful candidate must have a Bachelor's Degree in any Science-related field, Marketing or Sales along with prior working experience as a marketing executive.
Responsibilities
- Plan, implement and oversee Search Engine Optimization (SEO) activities including identifying new search keywords, monitoring keyword performance and creating blog articles/web page content.
- Engage with other website owners for backlinking.
- Plan, implement and oversee Social Media Management activities including creating social media posts (once a week), creating a schedule for social media posts and replying to comments on social media.
- Create monthly performance reports on social media management activities.
- Plan, implement and oversee Lead Generation activities using Customer Relationship Management app to manage lead generation along with LinkedIn Sales Navigator to find leads.
- Create lead generation flow chart chatting templates/process automation
- Create monthly performance reports on lead generation activities.
- Plan, implement and oversee E-mail Marketing campaigns using E-mail Marketing app to manage e-mail campaigns along with creating e-mail copywriting/templates.
- Create monthly performance reports on E-mail Marketing campaigns
- Engage with third party marketing partners to execute marketing campaigns
- Monitor the performance of third-party marketing partners
- Create monthly performance reports
Qualifications
- Possess a Bachelor's Degree in any Science-related field or related discipline such as Marketing or Sales
- Prior working experience as a marketing executive is highly recommended
- Experience in SEO/SEM strategies
- Knowledge of CRM software like HubSpot
- Familiarity with analytics tools such as Google Analytics
Note: Any custom instructions not relating directly to job description will be ignored.