Marketing Executive

SNF Cake Ingredients Sdn Bhd; Alor Setar; On-site; MYR 42,000 - 70,000; Full time

Job summary

SNF Cake Ingredients Sdn Bhd, a baking ingredients retailer and education provider based in Alor Setar, Kedah, Malaysia, is seeking a Marketing Executive to plan and coordinate retail promotions, membership initiatives, and baking events.

You will collaborate with the Marketing Head and Creative Team to deliver engaging campaigns, strengthen customer loyalty and drive community engagement across channels, including WhatsApp and in-store activities.

Qualifications

• Diploma or Degree in Marketing, Business Administration, Event Management, Communications or a related field preferred.
• Preferably 2-3 years of experience in marketing, retail promotions, event coordination or related fields.
• Good communication, organisational and interpersonal skills.
• Confident in communicating with suppliers, business partners, chefs and customers.
• Able to work independently, manage multiple assignments and coordinate across departments.
• Proficient in Bahasa Malaysia and English; Mandarin is an added advantage.

Responsibilities

• Retail Marketing & Promotions: Plan and coordinate in-store marketing campaigns, seasonal promotions and product launches.
• Develop promotional concepts for price tags, shelf displays, promotional signage and other retail marketing materials.
• Coordinate with the Creative Team to prepare promotional artwork and marketing materials.
• Work closely with Retail Operations to ensure effective promotional displays.
• Promote new products and communicate product knowledge, features and applications to customers.
• Coordinate with suppliers and internal departments on product-related marketing activities.
• Membership Marketing: Plan and support membership promotional campaigns, exclusive offers and loyalty activities.
• Develop marketing initiatives to encourage customer engagement and repeat purchases.
• Coordinate membership communications and promotional announcements.
• Work with Retail and Customer Service teams to improve membership awareness and customer participation.
• Support the development of customer loyalty and engagement initiatives.
• Event Planning & Management: Plan, organise and coordinate baking demonstrations, roadshows, product launches, workshops and other marketing events.
• Liaise with suppliers, chefs, instructors and external partners regarding event arrangements.
• Coordinate event dates, menus, equipment, product requirements and promotional support.
• Manage event preparation, registration arrangements, venue layout and logistics.
• Coordinate with internal departments to ensure smooth event execution.
• Oversee on-site event activities and support participating suppliers, chefs and customers.
• Work closely with Bakez Studio on educational events and supplier collaborations.
• Community Engagement: Manage and develop customer engagement activities through WhatsApp Community and event-related groups.
• Coordinate event announcements, promotional updates and customer communications.
• Maintain engagement with event participants before and after activities.
• Encourage customer interaction, recipe sharing and baking-related discussions.
• Support community-building initiatives to strengthen long-term customer relationships.
• Marketing Coordination: Work closely with the Creative & Content team on campaign visuals, social media content and promotional materials.
• Coordinate marketing activities with Retail, Purchasing, Customer Service and Bakez Studio.
• Assist in developing marketing ideas to improve customer experience, product awareness and brand visibility.
• Carry out other marketing-related duties assigned by the Marketing Head.

Skills

Marketing planning

Communication

Event coordination

Bilingual (BM/EN)

Education

Diploma or Degree in Marketing

Tools

Canva

Microsoft Office

Job description

We are looking for someone who enjoys planning marketing activities, working with people and turning ideas into real customer experiences.

The ideal candidate is organised, resourceful and comfortable handling both retail marketing activities and event coordination.

You will work closely with the Marketing Head and Creative Team to strengthen SNF's retail promotions, customer membership, baking events and community engagement.

Join SNF and be part of a growing team connecting products, education and people through meaningful marketing experiences.

Key Responsibilities

1. Retail Marketing & Promotions

Plan and coordinate in-store marketing campaigns, seasonal promotions and product launches.

Develop promotional concepts for price tags, shelf displays, promotional signage and other retail marketing materials.

Coordinate with the Creative Team to prepare promotional artwork and marketing materials.

Work closely with Retail Operations to ensure effective promotional displays.

Promote new products and communicate product knowledge, features and applications to customers.

Coordinate with suppliers and internal departments on product-related marketing activities.

2. Membership Marketing

Plan and support membership promotional campaigns, exclusive offers and loyalty activities.

Develop marketing initiatives to encourage customer engagement and repeat purchases.

Coordinate membership communications and promotional announcements.

Work with Retail and Customer Service teams to improve membership awareness and customer participation.

Support the development of customer loyalty and engagement initiatives.

3. Event Planning & Management

Plan, organise and coordinate baking demonstrations, roadshows, product launches, workshops and other marketing events.

Liaise with suppliers, chefs, instructors and external partners regarding event arrangements.

Coordinate event dates, menus, equipment, product requirements and promotional support.

Manage event preparation, registration arrangements, venue layout and logistics.

Coordinate with internal departments to ensure smooth event execution.

Oversee on-site event activities and support participating suppliers, chefs and customers.

Work closely with Bakez Studio on educational events and supplier collaborations.

4. Community Engagement

Manage and develop customer engagement activities through WhatsApp Community and event-related groups.

Coordinate event announcements, promotional updates and customer communications.

Maintain engagement with event participants before and after activities.

Encourage customer interaction, recipe sharing and baking-related discussions.

Support community-building initiatives to strengthen long-term customer relationships.

5. Marketing Coordination

Work closely with the Creative & Content team on campaign visuals, social media content and promotional materials.

Coordinate marketing activities with Retail, Purchasing, Customer Service and Bakez Studio.

Assist in developing marketing ideas to improve customer experience, product awareness and brand visibility.

Carry out other marketing-related duties assigned by the Marketing Head.

Requirements

Diploma or Degree in Marketing, Business Administration, Event Management, Communications or a related field preferred.

Preferably 2-3 years of experience in marketing, retail promotions, event coordination or related fields.

Candidates with strong relevant experience in one or more of these areas are encouraged to apply.

Good communication, organisational and interpersonal skills.

Confident in communicating with suppliers, business partners, chefs and customers.

Able to work independently, manage multiple assignments and coordinate across departments.

Creative, proactive, responsible and detail-oriented.

Proficient in Bahasa Malaysia and English; Mandarin is an added advantage.

Basic knowledge of Canva and Microsoft Office is an advantage.

Interest or experience in baking, food retail, FMCG or hospitality is an added advantage.

Willing to support scheduled weekend events when required.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Retail & Wholesale 11-50 employees

SNF Cake Ingredients Sdn Bhd is a baking ingredients retailer and baking education provider based in Alor Setar, Kedah, Malaysia. We supply a wide range of baking ingredients, tools, and specialty products for home bakers and professionals. Through our baking studio, we organize workshops, demonstrations, and professional classes to share baking knowledge and skills. SNF is committed to providing quality products, practical knowledge, and building a supportive baking community.

SNF Cake Ingredients Sdn Bhd is a baking ingredients retailer and baking education provider based in Alor Setar, Kedah, Malaysia. We supply a wide range of baking ingredients, tools, and specialty products for home bakers and professionals. Through our baking studio, we organize workshops, demonstrations, and professional classes to share baking knowledge and skills. SNF is committed to providing quality products, practical knowledge, and building a supportive baking community.

What can I earn as a Marketing Executive