Marketing Director

BruntWork; Malaysia; On-site; ZAR 979,000 - 1,469,000; Full time

Job summary

BruntWork, a fast-growing remote staffing company, seeks a data-driven marketer to scale our inbound engine and diversify lead sources across Google Ads, referrals, SEO, events, and social advertising. Your north star is meetings booked and you’ll own automation and communications to turn booked leads into ready buyers.

You will combine strong marketing skills—funnels, storytelling, and conversion rate optimization—with a metrics-driven mindset, reporting CPL, show rates and pipeline growth to

Qualifications

• Experience in data-driven marketing with a focus on lead generation.
• Proven track record managing Google Ads campaigns at scale.
• Experience with HubSpot CRM including segmentation and email automation.
• Strong storytelling and content creation skills.
• Ability to own marketing performance against CPL, show rates and pipeline volume.

Responsibilities

• Lead diversification across paid, organic and referral channels.
• Develop and execute email marketing journeys aligned to customer needs.
• Build and launch campaigns to convert booked meetings into opportunities.
• Own marketing metrics and report performance to leadership.

Skills

Marketing funnels

Acquisition marketing

Campaign management

Conversion rate optimisation

Storytelling

Tools

Google Ads

HubSpot CRM

Email marketing automation

Job description

BruntWork is a fast-growing remote staffing company connecting businesses around the world with high-quality offshore talent. We place full-time and part-time staff across a wide range of roles, helping entrepreneurial businesses scale their teams efficiently and cost-effectively. We have a proven model, strong market presence, and a clear ambition to accelerate growth.

About the Role

We have built a significant inbound engine, with substantial AdWords investment driving consistent lead flow across our key markets. Now we are looking to take things to the next level. That means tightening campaign performance, reducing cost per lead, and ensuring our lead volume is steady and predictable. Beyond AdWords, you will diversify lead sources through a revamped referral program, structured database marketing, Events, SEO, AIO and Social advertising. Your North Star metric is meetings booked, and you will own the automation and communications that turn booked leads into people who show up ready to buy.

Schedule; Monday to Friday, 8 AM to 5 PM AEST (flexible on location, AES overlap required)

About You

You are a commercially sharp, data-driven marketer who holds yourself accountable to numbers. You combine strong marketing skills, including funnels, automation, campaign management and conversion rate optimisation, with a genuine ability to tell a story. You know how to write for real people and you understand that case studies and social proof win deals. You thrive in a high-growth environment where the benchmark has already been set and your job is to push past it.

In the First 3 Months You Will

• Deep dive into our Google AdWords performance and conversion rates, identifying areas for improvement and to reduce cost per lead
• Develop a lead diversification roadmap covering social advertising, email, events, SEO and AIO
• Segment and activate the HubSpot database across existing customers, unconverted leads and unappointed leads
• Build and launch email marketing journeys that are value led and speak directly to customer needs
• Establish a referral program targeting individual referrers, business groups and community networks

Requirements

• Strong content, storytelling, marketing funnels and acquisition marketing
• Proven track record managing and optimising Google AdWords at scale
• HubSpot CRM, including database management, segmentation and email marketing automation
• Funnel design and conversion rate optimisation across paid and organic channels
• Owning marketing performance against commercial metrics: CPL, show rates, pipeline volume
• Reporting to executive leadership with clear, numbers-driven accountability

Some other things the ideal candidate will have experience with:

• Marketing to entrepreneurial businesses
• Marketing to a global audience with particular experience in the US, Australia, Canada and UK