Marketing Communications Manager

Doka; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Doka in Malaysia is seeking a Marketing Communications Manager to lead integrated campaigns across MEA and APAC, aligning with strategy and adapting global content to local markets.

You will manage PR, content, social media and digital marketing, collaborating with product teams and sales to drive lead generation, brand strength and market presence through data-driven storytelling.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7–10 years in in-house communications, marketing communications or agency roles.
• Experience delivering integrated B2B marketing and communications campaigns.
• Excellent copywriting, storytelling and content creation skills.
• Experience managing social media, PR and content marketing initiatives.
• Strong project management and stakeholder management capabilities.
• Proficiency in AI-powered marketing, content creation and productivity tools.
• Data-driven mindset with experience measuring and optimising campaign performance.
• Ability to work independently while managing multiple projects across countries and time zones.

Responsibilities

• Plan and execute integrated marketing campaigns across MEA and APAC aligned with business strategy.
• Adapt global campaigns, content and messaging to local market requirements.
• Develop and deliver go-to-market, lifecycle and sales campaigns for locally produced products, solutions and services.
• Ensure consistent brand positioning, messaging, communication standards and brand governance across all activities.
• Create content for LinkedIn, websites, customer magazines and press releases.
• Manage editorial calendars and external communications across multiple markets.
• Develop thought leadership content that strengthens Doka's market position and industry reputation.
• Collaborate with technical experts, product teams, and commercial stakeholders to translate complex topics into engaging communications.
• Manage social media planning and content execution across regional channels.
• Develop content across thought leadership, employer branding, product marketing, project references, customer success stories and company news.
• Monitor campaign performance and engagement metrics to optimise results.
• Drive community engagement and support digital marketing initiatives focused on lead generation and brand awareness.
• Partner with country organisations to support local marketing priorities and business objectives.
• Collaborate with product management, sales and strategy teams to align communications with business goals.
• Provide guidance and support on campaign implementation and content adaptation.
• Measure, analyse and report campaign performance against defined objectives and KPIs.
• Identify opportunities for optimisation, innovation and continuous improvement.
• Leverage AI-powered marketing, content creation and analytics tools to improve efficiency, effectiveness and content quality.

Skills

Copywriting

Storytelling

Content creation

Project management

Stakeholder management

AI-powered marketing tools

Education

Bachelor's degree in Marketing, Communications, Business

Tools

AI-powered marketing tools

Analytics tools

Productivity tools

Job description

Company Description

We are looking for a creative, strategic and hands‑on Marketing Communications Manager to support our business across the Middle East & Africa (MEA) and Asia Pacific (APAC).

Reporting to the Head of Strategy & Marketing MEA & APAC, you will lead integrated marketing communications initiatives that strengthen our brand, support commercial objectives and engage target audiences across multiple markets.

As part of a lean and entrepreneurial team, you will work closely with local markets, regional leadership teams and global functions to adapt global campaigns for local market requirements, while also developing campaigns for locally produced solutions. You will drive a broad mix of marketing communications such as product marketing, public relations, thought leadership, social media, and internal communications.

WHAT IF your creativity helped turn market opportunities into growth?

Join Doka and help drive our growth across the Middle East & Africa and Asia Pacific through innovative campaigns and data-driven storytelling. Connect customers with solutions, strengthen our brand, and help shape the future of construction.

Job Description

Key Responsibilities

Marketing Communications & Campaign Management

• Plan and execute integrated marketing campaigns across MEA and APAC aligned with business strategy.
• Adapt global campaigns, content and messaging to local market requirements.
• Develop and deliver go-to-market, lifecycle and sales campaigns for locally produced products, solutions and services.
• Ensure consistent brand positioning, messaging, communication standards and brand governance across all activities.

Content, PR & Thought Leadership

• Create content for LinkedIn, websites, customer magazines and press releases.
• Manage editorial calendars and external communications across multiple markets.
• Develop thought leadership content that strengthens Doka's market position and industry reputation.
• Collaborate with technical experts, product teams, and commercial stakeholders to translate complex topics into engaging communications.

Digital & Social Media

• Manage social media planning and content execution across regional channels.
• Develop content across thought leadership, employer branding, product marketing, project references, customer success stories and company news.
• Ensure consistent messaging across external and internal communication channels.
• Monitor campaign performance and engagement metrics to optimise results.
• Drive community engagement and support digital marketing initiatives focused on lead generation and brand awareness.

Stakeholder & Market Collaboration

• Partner with country organisations to support local marketing priorities and business objectives.
• Collaborate closely with product management, sales and strategy teams to align communications with business goals.
• Provide guidance and support on campaign implementation and content adaptation.
• Ensure effective collaboration between global, regional and local stakeholders.

Performance Measurement & Continuous Improvement

• Measure, analyse and report campaign performance against defined objectives and KPIs.
• Identify opportunities for optimisation, innovation and continuous improvement.
• Leverage AI-powered marketing, content creation and analytics tools to improve efficiency, effectiveness and content quality.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7-10 years of experience in an in-house communications, marketing communications or agency role.
• Proven experience delivering integrated B2B marketing and communications campaigns.
• Excellent copywriting, storytelling and content creation skills.
• Experience managing social media, PR and content marketing initiatives.
• Strong project management and stakeholder management capabilities.
• Proficiency in AI-powered marketing, content creation and productivity tools.
• Data-driven mindset with experience measuring and optimising campaign performance.
• Ability to work independently while managing multiple projects across countries and time zones.