Regional Marketing Communications Lead — MEA & APAC

Doka Asia Pacific; Petaling Jaya; Sur place; MYR 100 000 - 170 000; Plein temps

Résumé du poste

Doka Asia Pacific is seeking a Marketing Communications Manager to lead integrated campaigns across MEA and APAC. You will adapt global content for local markets, develop go-to-market strategies, and oversee PR, thought leadership and social media to strengthen brand and drive growth.

In a lean, entrepreneurial team, you will collaborate with regional leaders, product teams and global functions to deliver compelling communications that support commercial objectives across multiple markets.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7-10 years of experience in in-house communications, marketing communications or agency role.
• Proven experience delivering integrated B2B marketing and communications campaigns.
• Excellent copywriting, storytelling and content creation skills.
• Experience managing social media, PR and content marketing initiatives.
• Strong project management and stakeholder management capabilities.
• Proficiency in AI-powered marketing, content creation and productivity tools.
• Data-driven mindset with experience measuring and optimising campaign performance.
• Ability to work independently while managing multiple projects across countries and time zones.

Responsabilités

• Plan and execute integrated marketing campaigns across MEA and APAC aligned with business strategy.
• Adapt global campaigns, content and messaging to local market requirements.
• Develop and deliver go-to-market, lifecycle and sales campaigns for locally produced products, solutions and services.
• Ensure consistent brand positioning, messaging, communication standards and brand governance across all activities.
• Create content for LinkedIn, websites, customer magazines and press releases.
• Manage editorial calendars and external communications across multiple markets.
• Develop thought leadership content that strengthens Doka's market position and industry reputation.
• Collaborate with technical experts, product teams, and commercial stakeholders to translate complex topics into engaging communications.
• Manage social media planning and content execution across regional channels.
• Develop content across thought leadership, employer branding, product marketing, project references, customer success stories and company news.
• Ensure consistent messaging across external and internal communication channels.
• Monitor campaign performance and engagement metrics to optimise results.
• Drive community engagement and support digital marketing initiatives focused on lead generation and brand awareness.
• Partner with country organisations to support local marketing priorities and business objectives.
• Collaborate closely with product management, sales and strategy teams to align communications with business goals.
• Provide guidance and support on campaign implementation and content adaptation.
• Ensure effective collaboration between global, regional and local stakeholders.
• Measure, analyse and report campaign performance against defined objectives and KPIs.
• Identify opportunities for optimisation, innovation and continuous improvement.
• Leverage AI-powered marketing, content creation and analytics tools to improve efficiency, effectiveness and content quality.

Description du poste

Doka Asia Pacific is seeking a Marketing Communications Manager to lead integrated campaigns across MEA and APAC. You will adapt global content for local markets, develop go-to-market strategies, and oversee PR, thought leadership and social media to strengthen brand and drive growth.

In a lean, entrepreneurial team, you will collaborate with regional leaders, product teams and global functions to deliver compelling communications that support commercial objectives across multiple markets.