Marketing Communications Manager

Doka Asia Pacific; Petaling Jaya; On-site; MYR 100,000 - 170,000; Full time

Job summary

Doka Asia Pacific is seeking a Marketing Communications Manager to lead integrated campaigns across MEA and APAC. You will adapt global content for local markets, develop go-to-market strategies, and oversee PR, thought leadership and social media to strengthen brand and drive growth.

In a lean, entrepreneurial team, you will collaborate with regional leaders, product teams and global functions to deliver compelling communications that support commercial objectives across multiple markets.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7-10 years of experience in in-house communications, marketing communications or agency role.
• Proven experience delivering integrated B2B marketing and communications campaigns.
• Excellent copywriting, storytelling and content creation skills.
• Experience managing social media, PR and content marketing initiatives.
• Strong project management and stakeholder management capabilities.
• Proficiency in AI-powered marketing, content creation and productivity tools.
• Data-driven mindset with experience measuring and optimising campaign performance.
• Ability to work independently while managing multiple projects across countries and time zones.

Responsibilities

• Plan and execute integrated marketing campaigns across MEA and APAC aligned with business strategy.
• Adapt global campaigns, content and messaging to local market requirements.
• Develop and deliver go-to-market, lifecycle and sales campaigns for locally produced products, solutions and services.
• Ensure consistent brand positioning, messaging, communication standards and brand governance across all activities.
• Create content for LinkedIn, websites, customer magazines and press releases.
• Manage editorial calendars and external communications across multiple markets.
• Develop thought leadership content that strengthens Doka's market position and industry reputation.
• Collaborate with technical experts, product teams, and commercial stakeholders to translate complex topics into engaging communications.
• Manage social media planning and content execution across regional channels.
• Develop content across thought leadership, employer branding, product marketing, project references, customer success stories and company news.
• Ensure consistent messaging across external and internal communication channels.
• Monitor campaign performance and engagement metrics to optimise results.
• Drive community engagement and support digital marketing initiatives focused on lead generation and brand awareness.
• Partner with country organisations to support local marketing priorities and business objectives.
• Collaborate closely with product management, sales and strategy teams to align communications with business goals.
• Provide guidance and support on campaign implementation and content adaptation.
• Ensure effective collaboration between global, regional and local stakeholders.
• Measure, analyse and report campaign performance against defined objectives and KPIs.
• Identify opportunities for optimisation, innovation and continuous improvement.
• Leverage AI-powered marketing, content creation and analytics tools to improve efficiency, effectiveness and content quality.

Job description

We are looking for a creative, strategic and hands-on Marketing Communications Manager to support our business across the Middle East & Africa (MEA) and Asia Pacific (APAC).

Reporting to the Head of Strategy & Marketing MEA & APAC, you will lead integrated marketing communications initiatives that strengthen our brand, support commercial objectives and engage target audiences across multiple markets.

As part of a lean and entrepreneurial team, you will work closely with local markets, regional leadership teams and global functions to adapt global campaigns for local market requirements, while also developing campaigns for locally produced solutions. You will drive a broad mix of marketing communications such as product marketing, public relations, thought leadership, social media, and internal communications.

WHAT IF your creativity helped turn market opportunities into growth?

Join Doka and help drive our growth across the Middle East & Africa and Asia Pacific through innovative campaigns and data-driven storytelling. Connect customers with solutions, strengthen our brand, and help shape the future of construction.

We are looking for a creative, strategic and hands-on Marketing Communications Manager to support our business across the Middle East & Africa (MEA) and Asia Pacific (APAC).

Reporting to the Head of Strategy & Marketing MEA & APAC, you will lead integrated marketing communications initiatives that strengthen our brand, support commercial objectives and engage target audiences across multiple markets.

As part of a lean and entrepreneurial team, you will work closely with local markets, regional leadership teams and global functions to adapt global campaigns for local market requirements, while also developing campaigns for locally produced solutions. You will drive a broad mix of marketing communications such as product marketing, public relations, thought leadership, social media, and internal communications.

WHAT IF your creativity helped turn market opportunities into growth?

Join Doka and help drive our growth across the Middle East & Africa and Asia Pacific through innovative campaigns and data-driven storytelling. Connect customers with solutions, strengthen our brand, and help shape the future of construction.

Job Description

Key Responsibilities

Marketing Communications & Campaign Management

• Plan and execute integrated marketing campaigns across MEA and APAC aligned with business strategy.
• Adapt global campaigns, content and messaging to local market requirements.
• Develop and deliver go-to-market, lifecycle and sales campaigns for locally produced products, solutions and services.
• Ensure consistent brand positioning, messaging, communication standards and brand governance across all activities.

Content, PR & Thought Leadership

• Create content for LinkedIn, websites, customer magazines and press releases.
• Manage editorial calendars and external communications across multiple markets.
• Develop thought leadership content that strengthens Doka's market position and industry reputation.
• Collaborate with technical experts, product teams, and commercial stakeholders to translate complex topics into engaging communications.

Digital & Social Media

• Manage social media planning and content execution across regional channels.
• Develop content across thought leadership, employer branding, product marketing, project references, customer success stories and company news.
• Ensure consistent messaging across external and internal communication channels.
• Monitor campaign performance and engagement metrics to optimise results.
• Drive community engagement and support digital marketing initiatives focused on lead generation and brand awareness.

Stakeholder & Market Collaboration

• Partner with country organisations to support local marketing priorities and business objectives.
• Collaborate closely with product management, sales and strategy teams to align communications with business goals.
• Provide guidance and support on campaign implementation and content adaptation.
• Ensure effective collaboration between global, regional and local stakeholders.

Performance Measurement & Continuous Improvement

• Measure, analyse and report campaign performance against defined objectives and KPIs.
• Identify opportunities for optimisation, innovation and continuous improvement.
• Leverage AI-powered marketing, content creation and analytics tools to improve efficiency, effectiveness and content quality.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7-10 years of experience in an in-house communications, marketing communications or agency role.
• Proven experience delivering integrated B2B marketing and communications campaigns.
• Excellent copywriting, storytelling and content creation skills.
• Experience managing social media, PR and content marketing initiatives.
• Strong project management and stakeholder management capabilities.
• Proficiency in AI-powered marketing, content creation and productivity tools.
• Data-driven mindset with experience measuring and optimising campaign performance.
• Ability to work independently while managing multiple projects across countries and time zones.

Additional Information

Preferred

• Experience working in international and multi-market environments.
• Experience in construction, industrial, manufacturing or other technical B2B industries is an advantage.
• In addition to English, additional languages spoken across the MEA or APAC regions would be an advantage.

What Success Looks Like

• Global campaigns are successfully adapted and adopted across regional markets.
• Locally produced products and solutions are supported by effective go-to-market campaigns.
• Social media channels deliver a balanced content mix.
• Marketing initiatives contribute to measurable commercial outcomes.
• Country organisations receive high-quality marketing support that drives local market success.
• Campaign performance is continuously measured and improved through data-driven decision-making.
• Brand visibility, public relations and thought leadership are strengthened across MEA and APAC.