Marketing & Business Development Manager

Dynamic Fitness Sdn Bhd; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

Dynamic Fitness Sdn Bhd is seeking a Marketing & Business Development Manager to lead marketing strategy and drive commercial growth across six Anytime Fitness Malaysia clubs. You will partner with the Country Manager and oversee marketing initiatives, partnerships, events and campaigns.

You will manage budgets, coach the Digital Marketing Executive, and ensure data-driven decision making through analytics and reporting. The role is based in Malaysia with multi-site responsibilities.

Qualifications

• 6+ years in marketing/commercial roles with leadership experience.
• Hands-on experience running digital campaigns (not just managing agencies).
• Strong analytics, Excel and reporting skills.
• Excellent English and Bahasa Malaysia communication.
• Experience in multi-site consumer services, fitness, retail or hospitality preferred.

Responsibilities

• Own annual and monthly marketing plans and campaign calendars.
• Set budgets and campaign objectives; coach Digital Marketing Executive.
• Run and optimise Meta Ads, Google Ads, SEO and CRM-driven journeys.
• Audit campaign setups and performance as needed.
• Develop corporate memberships, partnerships and local activations.
• Translate leads into membership sales with club managers.
• Coordinate marketing operations across all clubs and events.
• Oversee marketing-to-sales reporting including CPL and conversion rate.
• Review GymSales and TalkHub data with club teams and take corrective actions.

Skills

Marketing leadership

Digital campaigns

Analytics and reporting

Project management

English and Bahasa Malaysia

Education

Bachelor's degree in Marketing or Business

Tools

Meta Ads

Google Ads

CRM

Excel

Job description

Marketing & Business Development Manager

Lead marketing strategy and commercial growth across six Anytime Fitness Malaysia clubs, while serving as a trusted operational partner to the Country Manager. Accountable for the effectiveness of marketing, business development initiatives and delegated operational projects.

Key responsibilities

• Own annual and monthly marketing plans, club-specific campaign calendars, brand consistency, positioning and promotional recommendations
• Set budgets and campaign objectives; direct and coach the Digital Marketing Executive
• Demonstrate deep working knowledge of Meta Ads, Google Ads, conversion tracking, retargeting, creative testing, local SEO and CRM-driven lead journeys
• Audit campaign setup and performance personally when needed
• Develop corporate membership relationships, residential and community partnerships, referral programmes and local activations
• Work with Club Managers to translate leads into membership sales; identify club-specific growth opportunities and support presales and new-club launches
• Oversee and coordinate marketing-related operational activities across all clubs, ensuring campaigns, promotions, events and business development initiatives are effectively implemented at club level
• Own marketing-to-sales reporting, including spend, lead volume/quality, CPL, conversion rate, cost per acquired member and campaign contribution
• Review GymSales and TalkHub data with club teams, reconcile reporting where needed and recommend corrective actions

About you

• Typically 6+ years in marketing/commercial roles, with meaningful leadership experience and demonstrated operational coordination
• Evidence of personally running and optimising digital campaigns, not merely supervising agencies
• Strong analytical skills, Excel/reporting capability, commercial judgment and project management
• Excellent English and Bahasa Malaysia communication
• Multi-site consumer services, fitness, retail or hospitality experience preferred

About Us

Dynamic Fitness Sdn Bhd currently operates six Anytime Fitness clubs across Klang Valley. We are expanding rapidly.