Senior Brand Specialist (Business Development)

Fitness Concept Specialist Chain Sdn Bhd (HQ); Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Medical

Gym

Parking

Attendance Allow

Staff Purchase

Birthday Voucher

Job summary

Fitness Concept Specialist Chain Sdn Bhd in Malaysia is seeking a Senior Brand Specialist (Business Development) to drive brand growth and commercial results across partnerships and campaigns.

You will develop opportunities with corporate clients, studios, developers, hotels, and wellness centres, align brand initiatives with sales goals, and lead campaigns.

The role requires 5+ years experience and willingness to travel; strong analytical and presentation skills are essential.

Qualifications

• Minimum 5 years of experience in brand management, marketing, or business development.
• Strong track record of linking brand growth to business performance.
• Excellent analytical, communication, and presentation skills.

Responsibilities

• Identify and develop new business opportunities and partnerships with corporate clients, fitness studios, property developers, hotels, wellness centres, and other strategic partners.
• Design and implement brand strategies that strengthen positioning and drive performance outcomes.
• Lead brand campaigns, activations, and partnerships that directly support sales and revenue targets.
• Collaborate with sales and marketing teams to align brand initiatives with business goals.
• Monitor market trends, competitor activities, and customer insights to refine brand performance.
• Build and maintain relationships with media, influencers, and key stakeholders to amplify brand reach.

Skills

Brand management

Marketing

Business development

Analytical skills

Communication skills

Presentation skills

Innovative mindset

AI tools

Willing to travel

Tools

AI tools/marketing

Job description

Senior Brand Specialist (Business Development)

Position Summary We are seeking a Senior Brand Specialist (Business Development) who is passionate about building strong brands and equally driven to contribute to measurable business performance. This role combines strategic brand building with commercial accountability, ensuring our premium lifestyle fitness concept grows in both market presence and revenue impact.

Key Responsibilities

Identify and develop new business opportunities and partnerships with corporate clients, fitness studios, property developers, hotels, wellness centres, and other strategic partners.

Design and implement brand strategies that strengthen positioning and drive performance outcomes

Lead brand campaigns, activations, and partnerships that directly support sales and revenue targets

Collaborate with sales and marketing teams to align brand initiatives with business goals

Monitor market trends, competitor activities, and customer insights to refine brand performance

Build and maintain relationships with media, influencers, and key stakeholders to amplify brand reach

Candidate Profile

Minimum 5 years’ experience in brand management, marketing, or business development

Proven track record of linking brand growth to business performance

Strong analytical, communication, and presentation skills

Innovative mindset with ability to translate brand vision into measurable results

Knowledge and familiarity with AI tools/solutions for marketing, customer engagement, and performance tracking

Willingness to travel for events, activations, and collaborations

Competitive salary + performance incentives

Transport allowance, hand phone allowance

Career growth opportunities in a premium lifestyle brand

Dynamic and supportive team environment

Fitness Concept Specialist Chain Sdn Bhd

Fitness Concept has been at the forefront of Malaysia's Health and Fitness Equipment trade with a firm dedication to innovative excellence in fitness for over 42 years. We are total Fitness Solution provider who provides a wide range of quality fitness equipment and after sales services to the end users and commercial sectors both locally and internationally.

Through its retailing arm, Fitness Concept, the "Largest Fitness Specialist Retail Chain Store" in Malaysia as certified by Malaysia of Record with over 41 stores nationwide.

The Fitness Concept philosophy:-

Committed to Excellence in Fitness

Yesterday, Today and Tomorrow

Fitness Concept Specialist Chain Sdn Bhd

Fitness Concept has been at the forefront of Malaysia's Health and Fitness Equipment trade with a firm dedication to innovative excellence in fitness for over 42 years. We are total Fitness Solution provider who provides a wide range of quality fitness equipment and after sales services to the end users and commercial sectors both locally and internationally.

Through its retailing arm, Fitness Concept, the "Largest Fitness Specialist Retail Chain Store" in Malaysia as certified by Malaysia of Record with over 41 stores nationwide.

The Fitness Concept philosophy:-

Committed to Excellence in Fitness

Yesterday, Today and Tomorrow

Perks and benefits Medical Sports (e.g. Gym) Parking Attendance Allow, Staff Purchase, and Birthday Vou

What can I earn as a Business Development Specialist