Marketing and Content Executive

iMotorbike; Shah Alam; On-site; MYR 28,000 - 50,000; Full time

Job summary

iMotorbike, Southeast Asia's trusted used-motorcycle marketplace, seeks a Marketing and Content Executive to lead social media end-to-end. This on-site role requires a storyteller who can shoot, edit, write, and post, while supporting campaigns and activations.

You will create content strategies, manage channels, engage communities, track KPIs, and collaborate with influencers. Fresh grads welcome with a Diploma/Degree in Marketing or related field; CapCut/Premiere Pro skills favored; English

Qualifications

• Diploma/Degree in Marketing, Mass Communication, Media, Digital Marketing, or related field.

Responsibilities

• Develop and execute creative content strategies for social platforms.
• Create high-quality visual and written content, including graphics, videos, reels, stories, and posts.
• Shoot, edit, produce engaging videos for social campaigns.
• Write captions, scripts, and copy aligned with brand voice.
• Ensure content is on-brand and optimized for each platform.
• Manage and schedule content across channels with a consistent posting schedule.
• Engage with followers and build a strong online community.
• Monitor trends and hashtags to leverage engagement opportunities.
• Collaborate with influencers and partners to expand reach.
• Track social performance metrics and analyze engagement, reach, and conversions.
• Provide reports on content effectiveness and propose improvements.
• Stay updated on social trends and best practices.
• Brainstorm and assist in marketing campaigns and on-ground activations.
• Contribute to brand storytelling via blogs, testimonials, and behind-the-scenes content.
• Work with marketing and design teams to align content with brand goals.
• Support other marketing activities and ad-hoc tasks.

Skills

Content creation

Social media management

Videography

Video editing

Writing

Analytics

Campaign planning

Collaboration

Education

Diploma/Degree in Marketing, Mass Communication, Media, Digital Marketing, or related field

Tools

CapCut

Premiere Pro

Google Analytics

Meta Business Suite

Lark

Google Workspace

Job description

iMotorbike is building Southeast Asia's most trusted way to buy and sell used motorcycles. We run an end-to-end marketplace that covers inspection, pricing, financing, and delivery, with teams in Malaysia (Shah Alam HQ, Penang, Johor Bahru), Vietnam (Ho Chi Minh City, Hanoi), and Taiwan.

We are a founder-led, lean team. Everyone owns real outcomes, moves fast, and builds systems that scale across three markets.

• Location: Shah Alam/Johor/Penang
• Reports to: Social & Content Lead
• Type: Full-time

We are looking for a creative and driven Marketing and Content Executive to lead our social media presence full-time. This role is social-first — you'll own content creation and social KPIs end-to-end — while also supporting broader marketing campaigns and on-ground activations. You're a natural storyteller who can shoot, edit, write, and post, and who understands what makes content perform.

Responsibilities

Content Creation & Strategy

• Develop and execute creative content strategies for social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
• Create high-quality visual and written content, including graphics, videos, reels, stories, and posts.
• Shoot, edit, and produce engaging videos for social media campaigns.
• Write compelling captions, scripts, and copy that align with the brand's voice and tone.
• Ensure all content is on-brand, visually appealing, and optimized for each platform

Social Media Management & Engagement

• Manage and schedule content across social media channels to maintain a consistent posting schedule.
• Engage with followers, respond to comments/messages, and foster a strong online community.
• Monitor trends, hashtags, and viral content to leverage new opportunities for engagement.
• Collaborate with influencers, brand ambassadors, and industry partners to expand reach.

Analytics & Performance Tracking

• Track social media performance metrics and analyze engagement, reach, and conversion rates against social KPIs.
• Provide reports on content effectiveness and suggest improvements based on insights.
• Stay updated on social media trends, algorithm changes, and best practices.

Campaigns & Events

• Brainstorm and assist in planning, coordinating, and executing marketing campaigns to drive awareness, engagement, and conversions across digital and offline platforms.
• Assist in organizing and managing marketing events and on-ground activations to strengthen brand presence.
• Contribute to brand storytelling through blog posts, testimonials, and behind-the-scenes content.

Collaboration & Brand Building

• Work closely with the marketing and design teams to align content with overall brand goals.
• Support other marketing activities and cross-functional initiatives as needed.
• Complete any ad-hoc tasks assigned by the supervisor from time to time.

Requirements for the role

• Diploma/Degree in Marketing, Mass Communication, Media, Digital Marketing, or a related field. Fresh grads are welcomed.
• Proven experience in content creation and social media management (portfolio/reel required).
• Strong videography and editing skills (CapCut, Premiere Pro, or similar).
• Excellent writing skills with the ability to adapt tone across platforms.
• Familiarity with social media analytics tools and scheduling platforms.
• Creative eye for visual storytelling and up-to-date knowledge of social trends.
• Able to work full-time and on-site.
• Fluent in English & Bahasa Malaysia.
• Comfortable learning new software tools (e.g., Lark, Google Workspace)

Nice to have

• Experience running paid ads or using analytics tools such as Meta Business Suite and Google Analytics.
• Basic photography, videography, or video editing skills.
• Experience in automotive, motorcycle, retail, or e-commerce industries.
• A genuine interest in motorcycles and the biking community.