Marketing and Communication Manager

Synergy Xyz; Puchong; On-site; MYR 150,000 - 200,000; Full time

Job summary

A creative marketing agency in Selangor is seeking an experienced Marketing & Communications Manager to lead branding efforts and execute impactful marketing campaigns. The ideal candidate has a strong background in branding and strategic marketing, excellent leadership skills, and the ability to thrive in a fast-paced environment. This role involves defining brand strategies, guiding market research, and overseeing integrated campaigns across various channels. Join a dynamic team that values innovation and creativity.

Qualifications

• Proven experience in branding, communications, and marketing strategy.
• Strong grasp of ATL, BTL, digital, and PR marketing channels.
• Excellent communication and leadership skills.

Responsibilities

• Define and implement branding and marketing strategies.
• Lead market and competitor research.
• Develop and manage integrated marketing campaigns.
• Manage rollout of brand launches and events.
• Build, mentor, and inspire the Marketing team.
• Present market findings and campaign performance.

Skills

Branding and communications

Marketing strategy

Leadership

Stakeholder management

Market research

Job description

About Us

At Synergy XYZ, we’re not your traditional agency — we’re an AI-driven growth marketing and distribution agency that fuses cutting-edge technology with impactful storytelling. Fast-paced, innovation-first, and insight-driven, we deliver bold strategies that fuel brand growth across industries.

We’re looking for an experienced Marketing & Communications Manager with a strong branding and strategic marketing background to lead, shape, and elevate our brand voice — both internally and externally.

What You’ll Be Doing

• Brand Strategy & Development – Define and implement branding and marketing strategies to strengthen the agency’s market positioning. Develop brand identity, visual direction, and marketing collateral. Explore and pursue brand recognition opportunities (e.g., awards, partnerships, PR features).
• Market Research & Insights – Lead market and competitor research through surveys, focus groups, and reports. Analyze insights to translate findings into actionable marketing strategies and recommendations.
• Marketing Planning & Campaigns – Develop and manage integrated marketing campaigns across online and offline channels. Oversee campaign budgets, performance tracking, and risk mitigation. Collaborate cross-functionally with the content, design, and strategy teams to ensure alignment with business objectives. Manage the agency’s marketing presence across digital (social media, website, SEO, PR, email/CRM) and offline (ATL/BTL, events, influencer engagement) channels. Ensure messaging remains fresh, consistent, and aligned with brand goals.
• Campaign Execution – Lead rollout of brand launches, events, and engagement initiatives. Manage inbound leads, CRM systems, and customer databases to optimize engagement and conversion.
• Team Leadership – Build, mentor, and inspire the Marketing & Communications team. Set clear KPIs, recruit top talent, and foster a culture of creativity and performance excellence.
• Performance & Reporting – Present market findings, campaign performance, and key insights to stakeholders. Deliver data-driven monthly reports showcasing marketing ROI and strategic impact.

What We’re Looking For

• Proven experience in branding, communications, and marketing strategy (agency, tech, AI, or creative industries preferred).
• Strong grasp of ATL, BTL, digital, and PR marketing channels.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to thrive in a fast-paced, high-growth environment and manage multiple priorities.

Preferred Qualifications

• Background in AI, creative, or FMCG sectors.
• Portfolio showcasing successful brand or marketing campaigns.
• Track record of scaling marketing operations in dynamic, evolving environments.

Why Join Us?

• Be part of an AI-driven creative team at the forefront of marketing innovation.
• Lead impactful campaigns that shape brands across diverse industries.
• Collaborate with bold thinkers and creative minds who challenge convention.
• Play a key role in shaping the future of a growing agency that blends data, technology, and storytelling.