Marketing Analyst (Assistant Manager)

Takaful Malaysia; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Takaful Malaysia in Kuala Lumpur is seeking an Assistant Marketing Analyst Manager to support the Head of Marketing Communications with insights on customer, market and campaigns to drive acquisition and growth. The role will analyze marketing performance, develop dashboards, track KPIs such as CAC, CLV and ROI, and provide actionable recommendations.

This position emphasizes collaboration across channels and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Statistics, Business Analytics, Economics, Mathematics or a related field.
• 3-6 years of experience in marketing analytics, business analytics, or related roles.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel and Power BI/Tableau.
• Experience with Google Analytics, CRM platforms, and marketing automation tools.
• Knowledge of statistical analysis and data visualization techniques.

Responsibilities

• Analyze marketing campaign performance across digital and offline channels.
• Develop and maintain marketing dashboards and periodic performance reports.
• Monitor KPIs including lead generation, conversion rates, CAC, CLV, and ROI.
• Provide actionable insights to optimize marketing effectiveness.
• Conduct market research to identify industry trends, competitor activities, and growth opportunities.
• Analyze customer behavior, segmentation, and purchase patterns.
• Support development of customer personas and targeting strategies.
• Identify emerging market opportunities and risks.
• Track and evaluate marketing campaigns across channels including social media, email, search, and website.
• Perform A/B testing analysis and recommend optimization strategies.
• Measure attribution and campaign effectiveness using analytics tools.
• Consolidate data from multiple sources including CRM, Google Analytics, marketing automation platforms, and sales systems.
• Ensure data accuracy, consistency, and integrity.
• Create visual reports and presentations for management reviews.

Skills

Analytical thinking

Problem solving

Customer segmentation

Data visualization

Market research

Data-driven decision making

Education

Bachelor's degree in Marketing/Analytics

Tools

Excel

Power BI

Tableau

Google Analytics

CRM platforms

Marketing automation tools

Job description

The Assistant Marketing Analyst Manager is responsible for supporting the Head of Marketing Communications in marketing strategy through customer, market and campaign insights. The role will be responsible for analyzing marketing performance, identifying trends, customer journey and providing actionable recommendations to improve customer acquisition, retention and overall business growth.

Responsibilities

Marketing Analytics & Reporting

• Analyze marketing campaign performance across digital and offline channels.
• Develop and maintain marketing dashboards and periodic performance reports.
• Monitor key KPIs including lead generation, conversion rates, customer acquisition cost (CAC), customer lifetime value (CLV), and ROI.
• Provide actionable insights to optimize marketing effectiveness.
• Conduct market research to identify industry trends, competitor activities, and growth opportunities.
• Analyze customer behavior, segmentation, and purchase patterns.
• Support development of customer personas and targeting strategies.
• Identify emerging market opportunities and risks.

Campaign Performance Optimization

• Track and evaluate marketing campaigns across channels including social media, email, search, and website.
• Perform A/B testing analysis and recommend optimization strategies.
• Measure attribution and campaign effectiveness using analytics tools.
• Consolidate data from multiple sources including CRM, Google Analytics, marketing automation platforms, and sales systems.
• Ensure data accuracy, consistency, and integrity.
• Create visual reports and presentations for management reviews.

Qualifications

Bachelor's degree in Marketing, Statistics, Business Analytics, Economics, Mathematics, or a related field.

3-6 years of experience in marketing analytics, business analytics, or related roles.

Strong analytical and problem-solving skills.

Proficiency in Microsoft Excel and Power BI/Tableau.

Experience with Google Analytics, CRM platforms, and marketing automation tools.

Knowledge of statistical analysis and data visualization techniques.