Market Development Specialist

PointStar; Kuala Lumpur; On-site; MYR 60,000 - 96,000; Full time

Job summary

PointStar is seeking a Market Development Specialist with GTM focus in Kuala Lumpur to drive go-to-market strategies for Google Cloud solutions, including Generative AI and data analytics. The role bridges technology and market, delivering high-quality leads and building brand authority across Enterprise and SMB segments.

The position welcomes Junior and Mid-Seniority candidates and offers opportunities to lead GTM initiatives, collaborate with sales and pre-sales, and develop thought leadership

Qualifications

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Fresh graduates or 1-2 years of experience with a strong demonstrable interest in B2B marketing, cloud tech, or AI (for Junior).
• 3-5 years of proven experience in B2B marketing, GTM strategy, or lead generation, preferably within the ICT sector (for Mid-Seniority).
• A strategic thinker who understands the customer journey and how to position technical solutions to solve business problems.
• Proficiency in Google Ads, SEO/SEM, and Social Media Analytics.
• Excellent written and verbal communication skills; ability to simplify complex technical concepts.

Responsibilities

• GTM Execution: Implement data-driven GTM strategies tailored to Enterprise & SMB segments.
• Digital Marketing: Support targeted digital marketing campaigns (SEO/SEM, Google Ads).
• Content Support: Help develop white papers, case studies, and webinars for Google Cloud, Workspace, and AI solutions.
• Cross-Functional Collaboration: Partner with sales and pre-sales engineers to address marketing challenges.
• Analytics: Use Google Analytics and CRM tools to track campaign performance.
• Ecosystem Alignment: Stay updated on Google Cloud Partner programs and co-marketing opportunities.
• Strategy Leadership (Mid-Seniority): Lead identification and segmentation of high-value industries; define long-term GTM roadmap.
• Campaign Optimization: Architect complex digital marketing funnels and optimize ad spend.
• Thought Leadership: Lead discovery workshops and content strategy for AI innovation leadership.
• Market Intelligence: Conduct competitive analysis to position advantages in Malaysia and Singapore.
• Mentorship: Guide junior specialists in best practices.

Skills

GTM Strategy

Digital Marketing

Content Development

Cross-Functional Collaboration

Analytics

Market Analysis

Growth Mindset

Education

Bachelor's degree in Marketing/Business/IT

Tools

Google Ads

SEO/SEM

Google Analytics

CRM tools

Job description

We are seeking a talented and strategic Market Development Specialist (Go-to-Market focus) to join our team. This role is open to both Junior and Mid-Seniority candidates. You will be responsible for developing and executing comprehensive go-to-market (GTM) strategies that ensure our Google Cloud solutions—including cutting-edge Generative AI and data analytics - resonate with target audiences. You will serve as the bridge between our technical excellence and the market, driving high-quality lead generation and brand authority.

Responsibilities

For All Seniority Levels:

• GTM Execution: Implement data-driven GTM strategies tailored to specific segments (Enterprise & SMB), incorporating industry-specific messaging.
• Digital Marketing: Support targeted digital marketing campaigns (SEO/SEM, Google Ads) to attract and convert qualified leads.
• Content Support: Help develop white papers, case studies, and webinars that showcase the value of Google Cloud, Workspace, and AI solutions like Gemini.
• Cross-Functional Collaboration: Partner with sales and pre-sales engineers to ensure marketing initiatives address real-world technical challenges.
• Analytics: Utilize Google Analytics and CRM tools to track campaign performance and user behavior.
• Ecosystem Alignment: Stay updated on Google Cloud Partner programs and co-marketing opportunities.

For Mid-Seniority Candidates (In addition to above):

• Strategy Leadership: Lead the identification and segmentation of high-value industries and define the long-term GTM roadmap.
• Campaign Optimization: Architect complex digital marketing funnels and optimize ad spend/copy for maximum ROI.
• Thought Leadership: Lead discovery workshops and high-level content strategy to position PointStar as an AI innovation leader.
• Market Intelligence: Conduct deep competitive analysis (AWS, Azure) to effectively position our unique advantages in Malaysia and Singapore.
• Mentorship: Guide junior specialists in marketing best practices and data-driven decision-making.

For Junior Candidates:

• Operational Support: Assist in the day-to-day management of social media, email campaigns, and event logistics.
• Data Entry & Reporting: Support documentation efforts and help compile weekly/monthly marketing performance reports.
• Learning & Growth: Actively participate in training to gain foundational knowledge in Google Cloud services and Generative AI use cases.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Experience (Junior): Fresh graduates or 1-2 years of experience with a strong demonstrable interest in B2B marketing, cloud tech, or AI.
• Experience (Mid-Seniority): 3-5 years of proven experience in B2B marketing, GTM strategy, or lead generation, preferably within the ICT sector.
• GTM Mindset: A strategic thinker who understands the customer journey and how to position technical solutions to solve business problems.
• Digital Skills: Proficiency in Google Ads, SEO/SEM, and Social Media Analytics.
• Communication: Excellent written and verbal skills; ability to simplify complex technical concepts.

Mindset Over Mastery (The PointStar Growth Clause):

While we are a technology-first company, we believe technical skills can be taught. Direct experience in AI or Cloud is not a strict prerequisite for this role. What we value most is:

• A deep curiosity and strong interest in the future of Cloud and AI.
• A proactive growth mindset - you are excited to learn and certify in new technologies.
• The ability to translate "tech-speak" into compelling market value propositions.

Preferred:

• Direct experience within a cloud or IT partner environment.
• Proficiency in marketing automation tools (e.g., HubSpot, Salesforce).
• Familiarity with Generative AI (Gemini, Imagen) and prompt engineering.
• Google Cloud certifications (e.g., Digital Leader or Cloud Engineer).
• Basic skills in graphic design (Canva/Adobe) or video editing.