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Agensi Pekerjaan Talent Recruit Sdn. Bhd. represents a global electronics manufacturer seeking a Go-To-Market (GTM) Executive based in Damansara Utama.
The role focuses on planning and executing GTM strategies for new product launches and coordinating with Product, Sales, Marketing, Retail, E-commerce and Operations across Malaysia. The ideal candidate has 1–3 years in GTM or product/brand marketing, with preference for experience in Consumer Electronics, IT or tech sectors.
We are representing our client - a global electronics manufacturer in mobile accessories, in searching for Go-To-Market (GTM) Executive position based in Damansara Utama.
We are looking for a highly organized and commercially driven Go-To-Market (GTM) Executive to execute successful product launches and marketing campaigns across Malaysia.
Plan and execute end-to-end Go-To-Market (GTM) strategies for new product launches.
Coordinate with Product Management, Sales, Marketing, Retail, E-commerce, and Operations teams to ensure smooth product launches.
Develop GTM timelines, launch checklists, and cross-functional execution plans.
Prepare product launch materials including pricing, product positioning, sales kits, FAQs, training materials, and promotional assets.
Collaborate with Marketing to execute ATL, BTL, digital, social media, influencer, and retail campaigns.
Conduct market research and competitor analysis to identify market opportunities and recommend improvements.
Coordinate product training sessions for internal teams and channel partners.
Bachelor's Degree in Marketing, Business Administration, Management, Communications, or a related field.
Minimum 1–3 years of experience in GTM, Product Marketing, Trade Marketing, Brand Marketing, Project Management, or Product Management.
Experience in the Consumer Electronics, IT, Mobile Phone, Smart Devices, Gadgets, or Technology industry is highly preferred.
Working Days: Mon - Fri (9-6PM)