GTM Executive: Lead Product Launch & Marketing

Agensi Pekerjaan Talent Recruit Sdn. Bhd.; Batu Kawan; On-site; MYR 45,000 - 78,000; Full time

Job summary

Agensi Pekerjaan Talent Recruit Sdn. Bhd. represents a global electronics manufacturer seeking a Go-To-Market (GTM) Executive based in Damansara Utama.

The role focuses on planning and executing GTM strategies for new product launches and coordinating with Product, Sales, Marketing, Retail, E-commerce and Operations across Malaysia. The ideal candidate has 1–3 years in GTM or product/brand marketing, with preference for experience in Consumer Electronics, IT or tech sectors.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Management, Communications or related field.
• 1–3 years in GTM, Product Marketing, Trade Marketing, Brand Marketing, PM or Product Management.
• Experience in Consumer Electronics, IT, Mobile/Smart Devices or Tech preferred.
• Mon - Fri (9-6PM).

Responsibilities

• Plan and execute end-to-end GTM strategies for new product launches.
• Coordinate with Product, Sales, Marketing, Retail, E-commerce, and Operations for smooth launches.
• Develop GTM timelines, launch checklists, and cross-functional plans.
• Prepare launch materials including pricing, positioning, sales kits, FAQs and assets.
• Collaborate with Marketing on ATL/BTL, digital, social, influencer and retail campaigns.
• Conduct market research and competitor analysis to identify opportunities.
• Coordinate product training sessions for internal teams and channel partners.

Skills

GTM strategy

Product marketing

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing/Business

Job description

Agensi Pekerjaan Talent Recruit Sdn. Bhd. represents a global electronics manufacturer seeking a Go-To-Market (GTM) Executive based in Damansara Utama.

The role focuses on planning and executing GTM strategies for new product launches and coordinating with Product, Sales, Marketing, Retail, E-commerce and Operations across Malaysia. The ideal candidate has 1–3 years in GTM or product/brand marketing, with preference for experience in Consumer Electronics, IT or tech sectors.