E-commerce GTM Specialist

Huawei Consumer Business Group; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Huawei Consumer Business Group in Kuala Lumpur is seeking an E-commerce Manager to conduct market research, analyze data, and support online launch and sales operations for electronic products. You will drive GTM strategies, monitor market trends, and coordinate cross-functional teams to optimize traffic, pricing, and inventory.

The ideal candidate has 2+ years in e-commerce or product management, strong communication skills, and a track record of successful product launches in consumer

Qualifications

• Bachelor or Master Degree in E-commerce, Marketing, Communications, or a related discipline.
• 2+ years of relevant experience in E-commerce Manager/Marketing/Product Manager preferred; fresh graduates welcomed.
• Experience in developing Go-To-Market (GTM) strategies, successful product launches, and achieving market entry targets.
• Excellent communications and presentation skills are required.
• Experience in consumer electronics industry with proven sales performance in e-channel is a plus.

Responsibilities

• Conduct e-commerce market surveillance and competitive benchmarking to identify consumer trends and revenue opportunities, driving adaptive sales strategies.
• Managed IT collaboration to maintain e-commerce BI reporting systems; optimize digital operations tools to enhance e-commerce efficiency.
• Collaborate with e-commerce team to develop and implement plans covering traffic acquisition, pricing strategy, and inventory coordination.
• Manage performance KPIs for consumer electronics in e-channels: GMV, revenue growth, and annual targets.
• Analyze market feedback to develop postmortem reports for strategic solutions.
• Develop partner enablement programs to drive adoption, revenue growth, and simplified customer journeys.
• Execute rapid implementation of go-to-market models with cross-functional leadership.

Skills

E-commerce management

Go-to-market strategy

Product launches

Traffic acquisition

Sales forecasting

Pricing strategy

KPI management

Cross-functional leadership

Education

Bachelor/Master in E-commerce, Marketing, Communications

Job description

To conduct e-commerce market research and data analysis for efficiently managing the company's online launch and sales operations of electronic products.

Job Description

• Conduct e-commerce market surveillance and competitive benchmarking to identify consumer trends and revenue opportunities, driving formulation of adaptive sales strategies that align with market dynamics.
• Managed IT collaboration to maintain e-commerce BI reporting systems; optimized digital operations tools based on business needs to enhance overall e-commerce operational efficiency.
• Cooperate with the e-commerce team to develop and implement plans covering:
  • Traffic acquisition (platform ads/livestreams/SEO)
  • Pricing strategy development with sales forecasting
  • Inventory coordination with warehouse teams
• Manage performance KPIs for consumer electronics in e-channels: Gross merchandise value (GMV), revenue growth, and annual operational targets.
• Analyze market feedback (sales channels, customers, competitors) to develop postmortem reports for strategic solutions.
• Develop partner enablement programs to drive adoption, revenue growth, and simplified customer journeys.
• Execute rapid implementation of go-to-market models with cross-functional leadership.

Job requirements

• Bachelor or Master Degree in E-commerce, Marketing, Communications, or a related discipline.
• Experiences with at least 2 years or more of relevant experience in E-commerce Manager/Marketing/Product Manager is preferred, fresh graduates are welcomed.
• Experience in developing Go-To-Market (GTM) strategies, successful product launches, and achieving market entry targets.
• Excellent communications and presentation skills are required.
• Experience in consumer electronics industry and has had proven record in leading the successful sales performance in e-channel will be an added advantage.