Mandarin Marketing Assistant Manager: Content Growth

STANDARD FOOD SOLUTIONS SDN BHD; Skudai; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Medical

Miscellaneous allowance

Staff Discount

Bonus

Performance Incentives

Job summary

STANDARD FOOD SOLUTIONS SDN BHD is seeking a Marketing Assistant Manager (Mandarin Speaker) to own brand direction, content strategy and digital marketing initiatives. The role involves content creation, social media management across platforms and leveraging AI tools to produce informative, shareable content.

Responsibilities include developing branding, publishing daily content, growing XHS/Facebook audiences, and supporting the Sales Team with lead qualification and campaigns.

Responsibilities

• Develop and execute overall branding and content direction
• Create and publish at least 1 content/post per day, with the support of AI tools
• Develop informative, knowledge-driven content covering product knowledge, client interviews, and F&B industry insights
• Manage and grow XiaoHongShu (XHS), Facebook
• Maintain consistent brand tone, positioning and content style across platforms
• Generate organic leads through social media and content marketing
• Assist in qualifying leads and identifying potential customers
• Work closely with the Sales Team to support lead follow-up and broadcast activities
• Manage Facebook advertising campaigns, with a focus on business audiences
• Monitor advertising performance and budget utilisation
• Research and utilise suitable AI tools for script writing, image generation, content creation and marketing optimisation
• Propose relevant marketing tools, courses or optimisation plans when beneficial to the role
• Work closely with different departments to understand products, principals, campaigns and product demonstrations
• Translate product and business knowledge into useful marketing content

Job description

STANDARD FOOD SOLUTIONS SDN BHD is seeking a Marketing Assistant Manager (Mandarin Speaker) to own brand direction, content strategy and digital marketing initiatives. The role involves content creation, social media management across platforms and leveraging AI tools to produce informative, shareable content.

Responsibilities include developing branding, publishing daily content, growing XHS/Facebook audiences, and supporting the Sales Team with lead qualification and campaigns.