Marketing Assistant

Raman Consulting (Malaysia) Sdn. Bhd.; Bayan Lepas; On-site; MYR 36,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Cross-border digital marketing

Dynamic team atmosphere

Job summary

Raman Consulting Malaysia Sdn. Bhd. is seeking a Marketing Assistant to manage China-facing activities on global platforms, developing Chinese-language content to engage Mainland China audiences.

You will plan live streams, analyze performance data, and adapt strategies to evolving Chinese user preferences, while supporting business reception tasks for partners and clients. This role emphasizes cross-border digital marketing within a dynamic team.

Qualifications

• Understanding major global platforms (YouTube, Instagram, X, Facebook, TikTok) and Chinese user dissemination patterns.
• Excellent Chinese writing and speaking skills for captions, descriptions, and scripts.
• Basic data analysis, quick learner, aware of online trends.
• Responsible, team player, thrives in fast-paced settings.
• Experience managing personal or project accounts is a plus.

Responsibilities

• China-Facing Operations on Global Platforms: manage Chinese-language content accounts on global platforms from planning to publishing.
• Content Strategy & Engagement: create high-quality Chinese content to attract Mainland China audiences.
• Live Streaming Planning & Execution: plan and run Chinese-language live streams on global platforms.
• Market Trend Insight: identify trends and shifts in Chinese user interests and adjust content strategy.
• Data Analysis & Optimization: monitor performance, produce reports, optimize strategies.
• Business Reception Support: assist in business reception tasks for partners and clients.

Skills

Global platform knowledge (YouTube, IG

Chinese content creation

Chinese communication (written & oral)

Data analysis basics

Account management experience

Team player in fast-paced env

Education

Bachelor degree or above in Marketing / New Media / Intl. Comm.

Job description

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Job Title: Marketing Assistant (Global Platforms, China-Facing)

Job Description:

We are seeking a Marketing Assistant who is proficient in global social media ecosystems and dedicated to delivering high-quality content to users in Mainland China. The core of this role is to utilize overseas platforms like YouTube, Instagram, Twitter, Facebook, and TikTok for brand promotion, content distribution, and community engagement targeting the Chinese mainland audience. If you understand both the dynamics of global platforms and the preferences of Chinese users, we look forward to your application.

Key Responsibilities:

• China-Facing Operations on Global Platforms: Manage the company's Chinese-language content accounts on global platforms (e.g., YouTube, Instagram, Twitter, Facebook, TikTok), overseeing the entire process from planning and writing to production and publishing.
• Content Strategy & Engagement: Create high-quality Chinese content (including videos, images, and text) designed to attract users from Mainland China. Guide traffic through compliant methods to private channels or core platforms to enhance brand influence.
• Live Streaming Planning & Execution: Plan and execute Chinese-language live streams targeting Chinese users on global platforms, managing the entire process and post-event engagement.
• Market Trend Insight: Keenly identify trending topics on global platforms and shifts in Chinese user interests, promptly adjusting content strategy to maintain relevance and appeal.
• Data Analysis & Optimization: Monitor and analyze account performance data (e.g., views, engagement, growth), produce regular reports, and optimize operational strategies based on data insights.
• Business Reception Support: Assist in business reception tasks for partners and clients.

Qualifications:

• Bachelor degree or above, preferably in Marketing, New Media, International Communication, or a related field.
• In-depth understanding of major global social platforms (YouTube, Instagram, Twitter, Facebook, TikTok) and a strong interest in their dissemination patterns among Chinese users.
• Must possess excellent Chinese written and verbal communication skills, with the ability to create captions, descriptions, and video scripts that appeal to the Chinese user aesthetic.
• Basic data analysis skills, fast learning ability, and sensitivity to online trends.
• Responsible, strong team player, and able to thrive in a fast-paced environment.
• Prior experience in managing personal or project accounts is preferred.

We Offer:

• Competitive salary and benefits package.
• Valuable opportunity to specialize in cross-border digital marketing.
• A dynamic and innovative team atmosphere.