Manager, User Growth and Seller Programme

Business Strategy; Selangor; On-site; MYR 150,000 - 220,000; Full time

Job summary

Grab is seeking a Manager, User Growth and Seller Programme to drive regional Seller Programme initiatives and support user growth plans across GrabMall. The role blends translating strategy into practical seller policies and designing programs that merchants can adopt, while coordinating with markets to deliver measurable impact.

Reporting to Head of User Growth, the role partners with Ops, Product, Marketing and country teams to align incentives, translate seller pain points into scalable

Responsibilities

• Seller frameworks and policy: Develop and roll out seller-facing programmes and policies, translating strategy into guidelines and tools that sellers can act on.
• Seller incentive design: Develop seller incentive programmes that drive platform engagement and commercial growth, balancing regional consistency with market flexibility.
• Pain point translation: Identify seller pain points through on-ground engagement and qualitative research, translating them into structured business problems and developing scalable programme responses.
• Stakeholder alignment: Work closely across country leads and cross-functional teams to socialise, refine, and land seller programmes.
• User growth initiatives: Support the end-to-end planning and execution of user growth initiatives for GrabMall, ensuring cross-functional alignment between Ops, Product, and relevant teams.
• Ecosystem cross-selling: Contribute to strategies that convert the existing Grab user base into active GrabMall shoppers through high-context placements.
• Campaign management: In partnership with Marketing and Country teams, support the rhythm of the business through high-velocity campaign cadences.

Job description

Manager, User Growth and Seller Programme

We are looking for a professional to drive Grab's regional Seller Programme and support user growth plans across GrabMall. This role combines two complementary responsibilities: translating strategy into practical seller programmes that are easy for merchants to understand and adopt, and supporting user acquisition and engagement strategies that grow the GrabMall shopper base.

This role reports to the Head of User Growth and Seller Programme, eCommerce, and will partner with various stakeholders across markets in the region to deliver programmes with real impact.

The Critical Tasks You Will Perform

• Seller frameworks and policy: Develop and roll out seller-facing programmes and policies, translating strategy into guidelines and tools that sellers can act on.
• Seller incentive design: Develop seller incentive programmes that drive platform engagement and commercial growth, balancing regional consistency with market flexibility.
• Pain point translation: Identify seller pain points through on-ground engagement and qualitative research, translating them into structured business problems and developing scalable programme responses.
• Stakeholder alignment: Work closely across country leads and cross-functional teams to socialise, refine, and land seller programmes.

User Growth

• User growth initiatives: Support the end-to-end planning and execution of user growth initiatives for GrabMall, ensuring cross-functional alignment between Ops, Product, and relevant teams.
• Ecosystem cross-selling: Contribute to strategies that convert the existing Grab user base into active GrabMall shoppers through high-context placements.
• Campaign management: In partnership with Marketing and Country teams, support the rhythm of the business through high-velocity campaign cadences.