Assistant Marketing Manager, B2B

Marketing, Communications & Public Policy; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Grab is seeking a regional marketing professional to own demand generation for Grab For Business across Southeast Asia. You will build and run campaigns that drive awareness, pipeline, and activation among small to medium businesses, coordinating cross-functional teams and external partners.

Reporting to the Regional Marketing Lead, you will shape execution with clear ownership and a path toward owning strategy, working onsite at the Kuala Lumpur office and using data-driven approaches to

Responsibilities

• Run regional campaigns: You will execute integrated demand generation campaigns across digital and offline channels — briefing creative, building assets, coordinating launch, and tracking delivery against targets.
• Explore new growth routes: You will test new ways to reach business customers beyond our existing channels (e.g. co-marketing partnerships, platform and association tie-ups, referral and community plays) and make the case for the ones worth scaling.
• Build the toolkits for use in-country: You will develop the campaign strategies, messaging frameworks, and modular assets to deploy across Singapore, Indonesia, Malaysia, the Philippines, Vietnam, and Thailand.
• Support go-to-market and produce content: You will contribute to go-to-market for new product launches and customer segments, and manage production of customer-facing content, such as case studies, thought leadership pieces, social media and web pages.
• Measure and report on performance: You will build and maintain the campaign reporting, work directly in the numbers to show what each channel and market delivered, and bring recommendations on where to shift spend.
• Coordinate across teams and vendors: You will work with PR, content, paid media, product marketing, events, and analytics, manage agency and content partners against a brief and budget, and use GenAI and other latest technologies to accelerate research, content production, and analysis.

Job description

Get to Know the Team

Grab For Business is Grab's enterprise platform, helping companies across the region gain greater visibility and control over spending on employee rides, mobility, and meals.

The Grab For Business regional marketing team drives demand for Grab For Business across Southeast Asia. We collaborate with Commercial, Product, Performance Marketing, PR, and country teams, and we measure ourselves on marketing-sourced revenue pipeline and GMV growth.

Get to Know the Role

You will help build and run the regional marketing programmes that generate demand for Grab For Business across Southeast Asia.

You will build demand among small to medium size businesses, across the full funnel from awareness and acquisition through to conversion and activation. Your success will be measured by brand awareness, marketing-attributed pipeline, and conversion in the programmes you run.

This is a role for someone who wants regional scope and real ownership of execution, with a clear path towards owning strategy. You will report to the Regional Marketing Lead for Grab For Business, and work onsite at our Kuala Lumpur office.

The Critical Tasks You Will Perform

• Run regional campaigns: You will execute integrated demand generation campaigns across digital and offline channels — briefing creative, building assets, coordinating launch, and tracking delivery against targets.
• Explore new growth routes: You will test new ways to reach business customers beyond our existing channels (e.g. co-marketing partnerships, platform and association tie-ups, referral and community plays) and make the case for the ones worth scaling.
• Build the toolkits for use in-country: You will develop the campaign strategies, messaging frameworks, and modular assets to deploy across Singapore, Indonesia, Malaysia, the Philippines, Vietnam, and Thailand.
• Support go-to-market and produce content: You will contribute to go-to-market for new product launches and customer segments, and manage production of customer-facing content, such as case studies, thought leadership pieces, social media and web pages.
• Measure and report on performance: You will build and maintain the campaign reporting, work directly in the numbers to show what each channel and market delivered, and bring recommendations on where to shift spend.
• Coordinate across teams and vendors: You will work with PR, content, paid media, product marketing, events, and analytics, manage agency and content partners against a brief and budget, and use GenAI and other latest technologies to accelerate research, content production, and analysis.