Manager, User Growth and Seller Programme

Grab; Petaling Jaya; On-site; MYR 144,000 - 192,000; Full time

Job summary

Grab is seeking a Manager for User Growth and Seller Programme to drive regional merchant programmes and user growth for GrabMall. The role combines translating strategy into practical seller initiatives and supporting acquisition and engagement efforts across markets.

Reporting to the Head of User Growth and Seller Programme, eCommerce, you will partner with country leads and teams to deliver high-impact programmes, align strategies, and balance regional consistency with market flexibility.

Qualifications

• 5+ years in e-commerce, marketplace or growth roles.
• Strong quantitative skills and business sense.
• Experience building seller programmes and cross-market growth.

Responsibilities

• Design and roll out seller-facing programmes with clear guidelines for merchants.
• Create seller incentive programmes to drive engagement and regional growth.
• Translate seller pain points into structured problems and scalable responses.
• Coordinate with country leads and cross-functional teams to socialise and land programmes.
• Plan and execute user growth initiatives for GrabMall with Ops/Product alignment.
• Contribute to ecosystem cross-selling to convert existing users into GrabMall shoppers.
• Support campaign cadences with Marketing and Country teams.

Skills

E-commerce growth

Strategy development

Stakeholder management

Data-driven insights

Cross-functional collaboration

Job description

Manager, User Growth and Seller Programme

• Full-time

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Role

We are looking for a professional to drive Grab's regional Seller Programme and support user growth plans across GrabMall. This role combines two complementary responsibilities: translating strategy into practical seller programmes that are easy for merchants to understand and adopt, and supporting user acquisition and engagement strategies that grow the GrabMall shopper base.

This role reports to the Head of User Growth and Seller Programme, eCommerce, and will partner with various stakeholders across markets in the region to deliver programmes with real impact.

The Critical Tasks You Will Perform

• Seller frameworks and policy: Develop and roll out seller-facing programmes and policies, translating strategy into guidelines and tools that sellers can act on.
• Seller incentive design: Develop seller incentive programmes that drive platform engagement and commercial growth, balancing regional consistency with market flexibility.
• Pain point translation: Identify seller pain points through on-ground engagement and qualitative research, translating them into structured business problems and developing scalable programme responses.
• Stakeholder alignment: Work closely across country leads and cross-functional teams to socialise, refine, and land seller programmes.

User Growth

• User growth initiatives: Support the end-to-end planning and execution of user growth initiatives for GrabMall, ensuring cross-functional alignment between Ops, Product, and relevant teams.
• Ecosystem cross-selling: Contribute to strategies that convert the existing Grab user base into active GrabMall shoppers through high-context placements.
• Campaign management: In partnership with Marketing and Country teams, support the rhythm of the business through high-velocity campaign cadences.

What Essential Skills You Will Need

• 5 or more years of experience in e-commerce, marketplace, platform operations, strategy or growth marketing.
• Quantitative discipline with strong business sense and ability to translate analyses to actionable business insights.
• Proven ability to build operational policies from scratch, balancing strategic and operational requirements.
• Stakeholder Management: Ability to coordinate between various country teams (Ops), technical teams (Product) and creative teams (Marketing).
• Prior exposure to seller/merchant programme management, country or category leadership, or cross-market growth roles.
• Localized Knowledge: Understanding of the SEA landscape (specifically the \"Double Day\" culture) is a significant plus.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.