Manager, Strategic Partnership & D2C

Prudential; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

Prudential Malaysia is seeking a Manager, Strategic Partnership & D2C to lead end-to-end partnership programs. You will manage partner relationships, shape GTM plans, oversee the partnership platform technically, and drive online/offline campaigns to attract customers and achieve ACE and NBP targets.

You will collaborate with strategic partners to leverage digital ecosystems, optimize marketing performance, and contribute to the company’s competitive position in a dynamic market.

Qualifications

• Relevant professional qualification and/or degree in Marketing and customer marketing, statistical studies or business analytics.
• Minimum 9-10 years of working experience in digital campaign management, partnership and customer marketing.
• Experience in performing UAT/System testing.
• Excellent in Microsoft Excel and PowerPoint.
• Must understand the basics of digital marketing, especially in optimizing digital marketing performance.
• Knowledge of Takaful and/or insurance products is preferred.
• Project management and intermediate data/statistical skills are a must.
• Excellent in verbal and written communication skills.

Responsibilities

• Partner management: Explore new digital partners to expand the D2C ecosystem and manage existing partnerships for sustainability.
• Go-to-Market Strategy: Develop and execute GTM plans for partnership initiatives to deliver ACE and NBP targets.
• Technical Oversight: Manage technical issues on the partnership platform to ensure smooth operations.
• Campaign Management: Lead online and offline campaigns to deliver customers, ACE and NBP with maximum impact.
• Collaboration: Work with strategic partners to leverage digital ecosystems and stay competitive.

Skills

Partnership management

Digital campaign management

Customer marketing

UAT / system testing

Excel

PowerPoint

Data analysis

Communication skills

Project management

Education

Marketing or business analytics degree

Tools

Excel

PowerPoint

Job description

## Manager, Strategic Partnership & D2CApply: Kuala Lumpur (Takaful): Full time: Posted Today: End Date: October 31, 2026 (16 days left to apply): 26040111Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.The role is to manage the partnership end-to-end, which involves partner management, overseeing technical issues related to the partnership platform, Go-to-Market, campaign management, ultimately to ensure that the partnership delivers the targeted ACE and NBP.This role is crucial as it ensures that PBTB remains competitive and adaptable in a rapidly changing market by leveraging the D2C channel. It also involves significant collaboration with strategic partners to leverage on their digital eco-system.Key responsibilities:**Partner Management**: Exploring new digital partners to expand the D2C eco-system and overseeing the partnerships relationships with the existing partners to ensure sustainability**Go-to-Market Strategy**: Developing and executing go-to-market strategies for partnership initiatives to deliver the targeted ACE and NBP **Technical Oversight**: Managing technical issues related to the partnership platform to ensure smooth operations and mitigate issues to ensure that the platform operates smoothly**Campaign Management**: Leading and managing online and offline campaigns to deliver customers, ACE and NBP, while maximizing the impact of partnerships**Collaboration**: Working closely with strategic partners to leverage their digital ecosystems and ensure competitiveness in the market Qualification and Experience: -* Relevant professional qualification and / or degree in Marketing and customer marketing, statistical studies or business analytics* Minimum 9-10 years’ working experience in the areas of digital campaign management, partnership and customer marketing* Experience in performing UAT/System testing* Excellent in Microsoft Excel and Powerpoint* Must understand the basics of digital marketing, especially in optimizing the digital marketing performance* Knowledge of Takaful and/or insurance products is preferred* Project management and intermediate data/statistical skills are a must.* Excellent in verbal and written communication skills