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SEGi University is seeking an International Sales & Marketing professional to develop and execute recruitment strategies aimed at prospective international students. You will liaise with overseas organisers for fairs and events, plan participation, and perform post-event analysis.
The role includes market surveys to ensure demand for courses and involvement in admission planning and registration. Travel overseas is required, and strong English communication is essential.
To develop and execute international marketing and student recruitment strategies to attract prospective international students, expand market reach and achieve the institution’s international student enrolment targets.
Responsibilities:
To achieve the recruitment targets of foreign students as set.
To liaise with overseas organisers for educational fairs, roadshows, exhibitions etc and plan, recommend, budget and coordinate the participation of the above events. To conduct post-mortem analysis and follow-up.
To perform routine market surveys to ensure that the courses / programmes offered are in demand and relevant.
To be involved in the planning, implementation and monitoring of all aspects of students admission and registration.
Requirements:
A Diploma or Bachelor's Degree in a relevant discipline with a 2-3 years relevant work experience.
Willing to travel overseas for work.
Good spoken and written English.
Excellent communication and interpersonal skills.
Actively contribute ideas to marketing campaigns, coordinating promotional activities & events and performing routine market surveys.
Only shortlisted candidates will be notified.