Manager, Channel Marketing

prudential; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

Prudential seeks a seasoned Channel Marketing professional to design segment-specific value propositions and engage multiple channels to enhance sales force effectiveness.

You will drive market insights, coordinate cross-functional teams, manage budgets for campaigns, and ensure compliance with regulatory guidelines while delivering measurable results across key channels.

Qualifications

• 5–7 years of experience in banking and financial services, preferably in marketing/sales training.
• Degree in any discipline (finance/marketing/business admin) is preferred.
• Experience in designing, developing and delivering sales & marketing tools is an advantage.
• Excellent presentation skills with ability to guide and motivate people.
• Strong communication and interpersonal skills across all levels.

Responsibilities

• Formulate segment-oriented value propositions and develop channel-specific engagement tools.
• Brainstorm target market needs and identify marketing strategies to communicate product benefits.
• Engage stakeholders to execute channel marketing plans within timelines.
• Perform post-mortem reviews to identify improvements for future initiatives.
• Ensure all deliverables comply with company policies and regulatory guidelines.
• Oversee budget/expense management and vendor payments for projects.

Skills

Languages: English Mandarin Bahasa

Public speaking

Presentation skills

Interpersonal skills

Education

Bachelor degree in finance/marketing/business

Job description

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

KEY RESPONSIBILITIES

• Responsible in formulating segment-oriented value proposition and develop customers engagement tools customized for different channels to facilitate sales force in their presentation to customers.
• Active involvement in conducting brainstorming sessions to gain a true understanding of target market customers' needs and identify the suitable value proposition & marketing strategy that will effectively communicate the benefits and values of product offerings to target customers.
• Responsible in engaging various stakeholders to execute the agreed channel marketing plans and strategies within the agreed timeline.
• Perform post-mortem review for respective project or new initiatives to identify areas of improvement and opportunity in future.
• Responsible for ensuring all deliverables comply with company's policies and regulatory guidelines.
• Accountable for budget/expense management for Channel Marketing. Oversee all payment tracking for respective project or new initiatives and assist to conduct periodic review with different vendor.

QUALIFICATIONS & REQUIREMENTS

• Degree in any discipline preferably in finance / marketing / business administration/Insurance and Investment qualification will be an added advantage.
• Minimum 5 - 7 years experiences in banking and financial services industry, preferably specializing in marketing / sales training.
• Experience in design, develop and deliver sales & marketing tools will be an added advantage
• Excellent presentation skills with strong passionate to guide and motivate people.
• Competent and confident in delivering public speaking.
• Able to interact with all levels of people and management with excellent communication and interpersonal skills.
• Excellent command of spoken and written in English, Mandarin and Bahasa Malaysia.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.