Manager, Channel Marketing

Prudential Hong Kong Limited; Kuala Lumpur; On-site; MYR 100,000 - 167,000; Full time

Job summary

Prudential Hong Kong Limited is seeking a Channel Marketing professional in Kuala Lumpur to formulate segment-specific value propositions and develop customer engagement tools for multiple channels. You will collaborate with sales teams and stakeholders to implement marketing plans aligned with regulatory guidelines.

The role requires 5–7 years in banking/financial services with strong marketing or sales training experience, plus excellent presentation and cross-cultural communication skills.

Qualifications

• Degree holder with strong marketing/financial services background.
• 5–7 years in banking/financial services, focusing on marketing/sales training.
• Experience in designing and delivering sales & marketing tools.
• Excellent presentation skills with ability to guide and motivate people.
• Strong public speaking and communication abilities.
• Able to interact with all levels of people and management.
• Fluent in English; Mandarin and Bahasa Malaysia preferred.

Responsibilities

• Formulate segment-oriented value propositions and develop engagement tools for various channels to aid the sales force.
• Lead brainstorming to understand target customers and craft value propositions and marketing strategies.
• Engage stakeholders to execute channel marketing plans within timelines.
• Conduct post-mortem reviews to identify improvements for future initiatives.
• Ensure all deliverables comply with policies and regulatory guidelines.
• Manage budget/expenses for Channel Marketing.
• Oversee payment tracking for projects and review with vendors.

Skills

Public speaking

Presentation skills

Communication skills

Interpersonal skills

Education

Degree in finance/marketing/business administration

Insurance and Investment qualification (advantage)

Job description

KEY RESPONSIBILITIES

• Responsible in formulating segment-oriented value proposition and develop customers engagement tools customized for different channels to facilitate sales force in their presentation to customers.
• Active involvement in conducting brainstorming sessions to gain a true understanding of target market customers’ needs and identify the suitable value proposition & marketing strategy that will effectively communicate the benefits and values of product offerings to target customers.
• Responsible in engaging various stakeholders to execute the agreed channel marketing plans and strategies within the agreed timeline.
• Perform post-mortem review for respective project or new initiatives to identify areas of improvement and opportunity in future.
• Responsible for ensuring all deliverables comply with company’s policies and regulatory guidelines.
• Accountable for budget/expense management for Channel Marketing.
• Oversee all payment tracking for respective project or new initiatives and assist to conduct periodic review with different vendor.

QUALIFICATIONS & REQUIREMENTS

• Degree in any discipline preferably in finance / marketing / business administration/Insurance and Investment qualification will be an added advantage.
• Minimum 5 – 7 years experiences in banking and financial services industry, preferably specializing in marketing / sales training.
• Experience in design, develop and deliver sales & marketing tools will be an added advantage.
• Excellent presentation skills with strong passionate to guide and motivate people.
• Competent and confident in delivering public speaking.
• Able to interact with all levels of people and management with excellent communication and interpersonal skills.
• Excellent command of spoken and written in English, Mandarin and Bahasa Malaysia.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

We are Prudential. For every life, we are partners. For every future, we are protectors. Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. We are focused on four strategic regions: Greater China, ASEAN, India and Africa. Our customers are served by around 55,000 agents and more than 200 bank partners. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Follow us on LinkedIn