Senior Manager, Customer Campaign & Repurchase

Prudential plc; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Prudential plc is seeking a Senior Manager, Customer Campaigns & Repurchase, to drive customer value through repurchase, cross-sell and up-sell initiatives across Prudential’s existing customer base. You will translate customer insights into targeted campaigns and own the repurchase strategy while collaborating with Distribution, Product, Analytics and Martech teams.

The role focuses on identifying opportunities, activating campaigns, and measuring outcomes to deepen relationships and grow

Qualifications

• A degree in Actuarial, Business, Marketing, Economics or related disciplines.
• 7–10 years in financial services or insurance marketing campaigns or product development.
• Fluent in English and Bahasa Malaysia; Mandarin a plus.
• Strong analytical, communication and stakeholder management skills.
• Proficiency in MS Excel and PowerPoint.
• Familiarity with marketing technology tools (CRM/CEP).

Responsibilities

• Develop and end-to-end execute marketing campaigns, including cross-sell, up-sell, event-trigger campaigns and new customer acquisition.
• Collaborate with Distribution, Product, Analytics and Martech to deliver campaigns from awareness to post-implementation review.
• Prepare business performance reports, analytic insights and communication decks for campaigns/projects.
• Handle campaign inquiries via dedicated hotline and mailbox.
• Drive development and deployment of customer engagement communications via Customer Engagement Platform.

Skills

Analytical skills

Communication

Stakeholder management

Education

Degree in Actuarial, Business, Marketing, Economics or related disciplines

Tools

CRM/CEP tools

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Senior Manager, Customer Campaigns & Repurchase, is responsible for driving customer value through repurchase, cross-sell and up-sell initiatives across Prudential’s existing customer base.

The role translates customer insights, portfolio opportunities and business priorities into targeted campaigns and repurchase initiatives that drive deeper customer relationships and increased product penetration. Working closely with Distribution, Product, Analytics and Martech teams, the role ensures customer opportunities are identified, activated and converted effectively.
The role serves as the central owner of customer repurchase strategy and execution, helping Prudential deepen customer relationships while unlocking growth opportunities from the existing customer base.

KEY RESPONSIBILITIES:

• Development and end-to-end execution of marketing campaigns and initiatives through cross-sell, up-sell, event trigger based, new customers acquisition to ensure timely, effectively and efficiently delivery of campaign launch.
• Collaborate with cross-functional stakeholders to deliver customers campaigns/initiatives, on ground activation to the campaign awareness, campaign fulfillment process and post campaign implementation review.
• Assist in business presentation for campaigns/projects which include preparation of business performance report, analytic insights and communication decks.
• Actively handling campaign enquiries via dedicated hotline (agents-fronting) and mailbox.
• Drive the development & deployment of customer engagement communications via marketing tool - Customer Engagement Platform.

QUALIFICATIONS & REQUIREMENTS:

Qualifications

• Degree in Actuarial, Business, Marketing, Economics or related disciplines.

Experience

• Minimum 7 to 10 years working experience in the financial services or insurance industry preferably in the function of marketing campaign or product development.

Knowledge

• Strong understanding of life insurance market.
• Self-motivated with the ability to lead initiatives and work independently
• Strong analytical, communication and stakeholder management skills.
• Proficient in written and spoken English and Bahasa Malaysia. Ability to speak Mandarin is an added advantage.
• Proficiency with computer knowledge especially in MS Excel and PowerPoint.
• Familiarity with marketing technology tools (e.g. CRM/ CEP) is an added advantage.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.