Manager, Channel Marketing

Prudential Assurance Malaysia Berhad; Kampung Malaysia Tambahan; On-site; MYR 60,000 - 90,000; Full time

Job summary

Prudential Assurance Malaysia Berhad is seeking a seasoned Channel Marketing professional to formulate segment-oriented value propositions and develop customer engagement tools for multiple channels. You will support the sales force with compelling propositions and ensure campaigns align with regulatory guidelines.

The role requires strong presentation and public speaking skills, English/Mandarin/Bahasa Malaysia, and the ability to coordinate with stakeholders, manage budgets, and deliver

Qualifications

• Degree in any discipline preferably in finance / marketing / business administration.
• Minimum 5–7 years experiences in banking and financial services industry, preferably specializing in marketing / sales training.
• Experience in design, develop and deliver sales & marketing tools.
• Excellent presentation skills with strong passion to guide and motivate people.
• Competent and confident in delivering public speaking.
• Able to interact with all levels of people and management with excellent communication and interpersonal skills.
• Excellent command of spoken and written in English, Mandarin and Bahasa Malaysia.

Responsibilities

• Responsible in formulating segment-oriented value proposition and develop customers engagement tools customized for different channels to facilitate sales force in their presentation to customers.
• Active involvement in conducting brainstorming sessions to gain a true understanding of target market customers’ needs and identify the suitable value proposition & marketing strategy that will effectively communicate the benefits and values of product offerings to target customers.
• Responsible in engaging various stakeholders to execute the agreed channel marketing plans and strategies within the agreed timeline.
• Perform post-mortem review for respective project or new initiatives to identify areas of improvement and opportunity in future.
• Responsible for ensuring all deliverables comply with company’s policies and regulatory guidelines.
• Accountable for budget/expense management for Channel Marketing. Oversee all payment tracking for respective project or new initiatives and assist to conduct periodic review with different vendor.

Skills

Presentation skills

Public speaking

Communication skills

Interpersonal skills

English proficiency

Mandarin

Bahasa Malaysia

Education

Degree in finance / marketing / business administration

Tools

Sales & marketing tools

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Key Responsibilities

• Responsible in formulating segment-oriented value proposition and develop customers engagement tools customized for different channels to facilitate sales force in their presentation to customers.
• Active involvement in conducting brainstorming sessions to gain a true understanding of target market customers’ needs and identify the suitable value proposition & marketing strategy that will effectively communicate the benefits and values of product offerings to target customers.
• Responsible in engaging various stakeholders to execute the agreed channel marketing plans and strategies within the agreed timeline.
• Perform post-mortem review for respective project or new initiatives to identify areas of improvement and opportunity in future.
• Responsible for ensuring all deliverables comply with company’s policies and regulatory guidelines.
• Accountable for budget/expense management for Channel Marketing. Oversee all payment tracking for respective project or new initiatives and assist to conduct periodic review with different vendor.

Qualifications & Requirements

• Degree in any discipline preferably in finance / marketing / business administration/Insurance and Investment qualification will be an added advantage.
• Minimum 5 – 7 years experiences in banking and financial services industry, preferably specializing in marketing / sales training.
• Experience in design, develop and deliver sales & marketing tools will be an added advantage
• Excellent presentation skills with strong passionate to guide and motivate people.
• Competent and confident in delivering public speaking.
• Able to interact with all levels of people and management with excellent communication and interpersonal skills.
• Excellent command of spoken and written in English, Mandarin and Bahasa Malaysia.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.