Manager/Assistant Manager, Product Development (Health Supplements)

BE INTERNATIONAL MARKETING SDN. BHD.; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

BE International Marketing Sdn. Bhd. in Malaysia is seeking a seasoned Product Development Leader to drive end-to-end development from concept to commercialization, ensuring regulatory compliance and product differentiation.

You will collaborate with Marketing, Regulatory, QA/QC, Supply Chain, and external partners to deliver innovative consumer health products. The ideal candidate has a Bachelor's in Nutrition/ Food Science and at least 5 years in product development with 2 years in a

Qualifications

• Bachelor's degree in Nutrition, Food Science, Food Technology or related discipline.
• At least 5 years in Product Development/Management within Consumer Health, TMHS, Food & Beverage or FMCG.
• At least 2 years of managerial experience leading a Product Development team.
• Proven track record of end-to-end product development from concept to commercialization.
• Strong knowledge of formulation development, ingredient functionality, product testing and validation.

Responsibilities

• Lead end-to-end product development from concept to launch.
• Translate consumer needs into compelling product concepts.
• Research and evaluate innovative ingredients, raw materials, technologies and formulations.
• Develop formulations delivering efficacy, safety, quality, consumer appeal and cost.
• Oversee product testing, stability studies, efficacy evaluations, safety assessments and validation activities.
• Develop product specifications, technical dossiers, and claims substantiation.
• Ensure compliance with local, ASEAN and international regulatory requirements.
• Identify new product opportunities through consumer trends and market developments.
• Collaborate with Marketing and Product Management to develop marketable products aligned with brand strategy.

Skills

Project management

Stakeholder management

Communication skills

Team leadership

Education

Bachelor's degree in Nutrition, Food Science, Food Technology or related discipline

Job description

Shape the Products. Drive Innovation. Grow Our Business.

Are you passionate about turning consumer needs, market trends and scientific innovation into products that people love?

Join us and play a key role in shaping our product portfolio across the direct selling business. You will lead the development of innovative products from concept to commercialization, ensuring every product is not only technically sound and compliant, but also relevant, differentiated and commercially successful.

Working closely with Marketing, Product Management, Regulatory, Quality, Supply Chain, manufacturers and external partners, you will bring ideas to life and help create products that excite consumers and support our IBO/distributor network.

What You’ll Do:

Lead Product Development from Idea to Market:

Lead the end-to-end development of new products, from concept, feasibility and formulation to testing, scale-up and launch.

Translate consumer needs, market trends and business opportunities into compelling product concepts.

Research and evaluate innovative ingredients, raw materials, technologies and formulations.

Develop and optimize formulations that deliver the right balance of efficacy, safety, quality, consumer appeal and cost.

Oversee product testing, stability studies, efficacy evaluations, safety assessments and validation activities.

Develop product specifications, technical dossiers, claims substantiation and other technical documentation.

Ensure products, ingredients, packaging and claims comply with local, ASEAN and relevant international regulatory requirements.

Keep ahead of consumer trends, market developments, scientific advancements and emerging technologies to identify new product opportunities.

Conduct competitor benchmarking and market analysis to identify opportunities for product differentiation and portfolio expansion.

Work with Marketing and Product Management to develop products that are marketable, relevant and aligned with the company's brand and business strategy.

Explore opportunities to improve and enhance existing products.

Support successful product launches by ensuring product readiness, technical accuracy and compelling product propositions.

Work Across Teams & Partners:

Collaborate closely with Marketing, Product Management, Regulatory, QA/QC, Supply Chain, Operations and other internal teams.

Work with manufacturers, suppliers, laboratories and technology partners to deliver product development projects.

Lead technical discussions and ensure external partners meet agreed quality, technical and project requirements.

Provide technical product knowledge and support during product launches, campaigns and other business initiatives.

Review product claims, packaging, marketing materials and promotional content to ensure technical accuracy and compliance.

Manage Projects & Deliver Results:

Own project timelines, milestones, budgets and deliverables across multiple product development projects.

Manage priorities effectively in a fast-paced environment and ensure projects move from concept to launch on time.

Identify project risks and drive timely solutions with relevant stakeholders.

Continuously improve product development processes, systems and best practices.

Lead & Develop the Team:

Lead, coach and develop the Product Development team to strengthen their technical expertise and innovation capabilities.

Foster a culture of innovation, collaboration, accountability and continuous improvement.

Set clear priorities and allocate resources to achieve product development and business objectives.

Mentor team members and support their professional growth.

What You Bring:

Bachelor's Degree in Nutrition, Food Science, Food Technology or a related discipline.

At least 5 years of experience in Product Development and/or Product Management within Consumer Health, Traditional Medicines & Health Supplements (TMHS), Food & Beverage or FMCG.

At least 2 years of managerial experience, including experience leading and developing a Product Development team.

Proven track record in managing end-to-end product development projects from concept to commercialization.

Strong knowledge of formulation development, ingredient functionality, product testing and validation.

Strong project management and stakeholder management capabilities.

Excellent communication and collaboration skills, with the ability to work effectively across different functions and external partners.

A commercially aware, innovative and results-oriented mindset.

Ability to manage multiple projects and priorities in a dynamic environment.

Why Join Us?

Your ideas can become products used by thousands of consumers.

This is more than a technical product development role. You'll have the opportunity to shape our product portfolio, influence innovation strategy, collaborate with diverse teams and bring products from an idea on paper to the hands of consumers and our IBO network.

If you are someone who enjoys innovation, product creation and turning ideas into business results, this could be your next exciting career move.

BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life-changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.

BE International is a leading direct selling company based in Malaysia,marking a strong presence in Singapore, Brunei,Hong Kong & Indonesia.Our star brands-AULORA,BElixz,BEYUL,BEYANG have become synonymous with life-changing experience,touching lives & igniting transformations tht resonate deeply.Driven by our vision,create wellness in everyway possible,we are committed to push boundaries through innovation & sustainability.Over the years,we are honored to receive many awards for our dedication to wellness. And our recent accolade-HR Asia Best Companies to Work for in Asia Award 2023 further underscores our dedication to cultivating outstanding workplace where our employees can truly thrive.

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