Brand Manager (Pharma)

BiO-LiFE Marketing Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

BiO-LiFE Marketing Sdn Bhd is seeking a Brand Manager (Pharma) to guard and grow our healthcare/OTC brands. You will develop annual brand marketing plans, collaborate with sales, trade marketing, design, regulatory and supply teams, and lead product initiatives from concept to launch.

You will drive integrated campaigns, analyze market data, and manage budgets while ensuring compliance with healthcare advertising standards.

Qualifications

• Bachelor’s Degree in Marketing, Science, Nutritionist, or related field.
• Minimum 5 years of marketing experience in FMCG, healthcare, health supplement, pharmaceutical, or related industries.
• Strong experience in marketing strategy, brand building, new product development, as well as creative development and marketing campaign execution.
• Strong communication, analytical, presentation, project management, and execution skills.
• Ability to manage multiple projects, meet deadlines, and work effectively with cross-functional teams.

Responsibilities

• Work with Marketing Manager to develop complete annual brand marketing plan geared towards end users for each key product within portfolio, in line with strategy, budget and targets of company.
• Drive the brand by working with cross functional team (sales, trade marketing, design, regulatory, supply etc) progress and tracks the development of all product initiatives and ensure timely launch of New Product Development, NPD within objectives and timeline.
• Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
• Lead and develop integrated marketing strategies and campaigns for new product launches and driving growth of existing brands. This includes carrying out post campaign evaluation to drive learning & development.
• Provide in-depth analysis and findings with plan of actions in monthly basis using market share, sell out (when available) and sell in data.
• Manage, plan and execute brand launch campaign and event activities.
• Develop and lead promotional activities including promotional pack with mechanic with trade marketing.
• Responsible in managing brand budget. Monitor and control Advertising & promotions, A&P expenditure within budget allocations.
• Lead on-going analysis and review of consumer, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and identify growth opportunity.
• Work with Visual, Brand and Communication (VBC) to produce materials of visual impact and within brand and advertisement guidelines.
• Actively involved in monthly inventory sales forecast and monitoring. Lead person to update commercial team of any changes in stocks movement e.g. Out of stocks, delay etc.
• To work closely with trade marketing and sales team on all strategies, activities and implementation.
• Familiar with digital and social media concept.
• Familiar and comply to advertisement compliance for healthcare products.

Skills

Brand management

Marketing strategy

New product development

Creative development

Campaign execution

Communication

Analytics

Project management

Education

Bachelor’s degree in Marketing or related field

Job description

Are you passionate about shaping brand identity and driving impactful marketing strategies? As a Brand Manager (Pharma), you will be the guardian of the brand (for healthcare/ OTC products), ensuring the brand image resonates with consumers through strategic marketing and communication initiatives.

Key Responsibilities:

Work with Marketing Manager to develop complete annual brand marketing plan geared towards end users for each key product within portfolio, in line with strategy, budget and targets of company.

Drive the brand by working with cross functional team (sales, trade marketing, design, regulatory, supply etc) progress and tracks the development of all product initiatives and ensure timely launch of New Product Development, NPD within objectives and timeline.

Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.

Lead and develop integrated marketing strategies and campaigns for new product launches and driving growth of existing brands. This includes carrying out post campaign evaluation to drive learning & development.

Provide in-depth analysis and findings with plan of actions in monthly basis using market share, sell out (when available) and sell in data.

Manage, plan and execute brand launch campaign and event activities.

Develop and lead promotional activities including promotional pack with mechanic with trade marketing.

Responsible in managing brand budget. Monitor and control Advertising & promotions, A&P expenditure within budget allocations.

Lead on-going analysis and review of consumer, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and identify growth opportunity.

Work with Visual, Brand and Communication (VBC) to produce materials of visual impact and within brand and advertisement guidelines.

Actively involved in monthly inventory sales forecast and monitoring. Lead person to update commercial team of any changes in stocks movement e.g. Out of stocks, delay etc.

To work closely with trade marketing and sales team on all strategies, activities and implementation.

Familiar with digital and social media concept.

Familiar and comply to advertisement compliance for healthcare products.

Job Requirements:

Familiar with digital and social media concept, and to comply to advertisement compliance for healthcare products.

Bachelor’s Degree in Marketing, Science, Nutritionist, or related field.

Minimum 5 years of marketing experience in FMCG, healthcare, health supplement, pharmaceutical, or related industries.

Strong experience in marketing strategy, brand building, new product development, as well as creative development and marketing campaign execution.

Strong communication, analytical, presentation, project management, and execution skills.

Ability to manage multiple projects, meet deadlines, and work effectively with cross-functional teams.

Pharmaceuticals, Biotechnology & Medical Devices 51-100 employees

Who we are

BiO-LiFE Marketing is a healthcare company engaged in wellness with 28 years of existence in Malaysia. It has an able team of Nutritionists, Biochemists, Food technologists and Microbiologists that help bring relevant products to consumers.

BiO-LiFE Marketing became a part of Mega Lifesciences since its acquisition in Nov 2016. Mega Lifesciences is a leading pharmaceutical and nutraceutical company headquartered in Bangkok and publicly listed since 2014. Mega is actively involved in helping millions of people have access to safe, effective, world class quality nutritional & herbal supplements, OTC and ethical products.

Established in 1982, Mega Lifesciences is engaged in manufacturing, marketing, selling and distributing Medicines through its own offices and also through and extensive distributor network. Its world class manufacturing standards is backed by approvals from Thailand FDA, Australia TGA & German GMP.

Our Vision

Create Owners of good health and Improve lives of people around us.

Educate and empower the consumer with vital knowledge about health and well-being.

Build a thinking organization that will change before it is forced to and live and grow beyond each one of us.

Provide Quality Products and Services to our Customers through Constant Improvement and Innovation.

Create value by Marketing and Selling Medicines in Developing Countries.

We believe that "Prevention is The Best Medicine” and based on this belief that we have formulated and developed a range of nutritional supplements and herbal remedies for the well-being of customers.

Our Mission

We are committed to providing a comprehensive range of quality and safe health products based on scientific evidence that surpass the standards set by the health authorities. We, as a customer-oriented company, continuously seek to empower people with reliable and accurate information to help them take charge of their health.

“My belief is that our journey to good health starts with ourselves. Health is the greatest wealth anyone can have, and I am proud in helping people stay healthy as long as they live.” - Vivek Dhawan, CEO & Chief Coach, Mega Lifesciences.

Who we are

BiO-LiFE Marketing is a healthcare company engaged in wellness with 28 years of existence in Malaysia. It has an able team of Nutritionists, Biochemists, Food technologists and Microbiologists that help bring relevant products to consumers.

BiO-LiFE Marketing became a part of Mega Lifesciences since its acquisition in Nov 2016. Mega Lifesciences is a leading pharmaceutical and nutraceutical company headquartered in Bangkok and publicly listed since 2014. Mega is actively involved in helping millions of people have access to safe, effective, world class quality nutritional & herbal supplements, OTC and ethical products.

Established in 1982, Mega Lifesciences is engaged in manufacturing, marketing, selling and distributing Medicines through its own offices and also through and extensive distributor network. Its world class manufacturing standards is backed by approvals from Thailand FDA, Australia TGA & German GMP.

Our Vision

Create Owners of good health and Improve lives of people around us.

Educate and empower the consumer with vital knowledge about health and well-being.

Build a thinking organization that will change before it is forced to and live and grow beyond each one of us.

Provide Quality Products and Services to our Customers through Constant Improvement and Innovation.

Create value by Marketing and Selling Medicines in Developing Countries.

We believe that "Prevention is The Best Medicine” and based on this belief that we have formulated and developed a range of nutritional supplements and herbal remedies for the well-being of customers.

Our Mission

We are committed to providing a comprehensive range of quality and safe health products based on scientific evidence that surpass the standards set by the health authorities. We, as a customer-oriented company, continuously seek to empower people with reliable and accurate information to help them take charge of their health.

“My belief is that our journey to good health starts with ourselves. Health is the greatest wealth anyone can have, and I am proud in helping people stay healthy as long as they live.” - Vivek Dhawan, CEO & Chief Coach, Mega Lifesciences.