Loyalty Program Data & CRM Specialist

Senheng Electric (KL) Sdn Bhd; Kajang Municipal Council; On-site; MYR 33,000 - 56,000; Full time

Job summary

Senheng Electric (KL) Sdn Bhd is seeking a Customer Data Management Executive (Loyalty Program) to manage the loyalty program, analyze customer behavior, and drive CRM initiatives across outlets. The role focuses on data accuracy, targeting, and performance reporting to optimize promotions.

The candidate will support planning, data housekeeping, and communications across channels, with a preference for those with retail loyalty experience and Mandarin language advantage.

Qualifications

• Bachelor's degree in business, administration, management, marketing, statistics or equivalent.
• Minimum 1 year in Customer Data Management / Loyalty Management, retail preferred; fresh graduates welcome.
• Strong analytical mindset with data analysis, cleansing and customer insights experience.
• Proficient in MS Office; strong Excel and numerical analysis skills are a plus.
• Detail oriented, meticulous, well organized with data housekeeping discipline.
• Ability to multitask and manage multiple loyalty projects to meet deadlines.
• Mandarin language is an advantage.

Responsibilities

• Assist in managing and executing the customer loyalty and rewards program, including points structure, accrual, redemption and reconciliation.
• Retain, engage, and grow existing membership base through CRM initiatives.
• Analyze customer buying behavior, journey touchpoints, and engagement patterns to improve personalization.
• Identify and interpret consumer trends from customer data and multiple data sources; recommend campaigns.
• Support CRM planning, campaign ideation, targeting logic and post-campaign review.
• Manage customer database including data cleansing, housekeeping and profile maintenance.
• Prepare, monitor and analyze CRM and marketing performance reports; provide insights to management.
• Coordinate CRM broadcast channels (SMS, email, app push, WhatsApp) and track results.
• Maintain CRM calendar and project schedules for timely campaign delivery.
• Develop and improve SOPs for Customer Relations across outlets.

Skills

Data analysis

Data cleansing

Customer insights

Education

Bachelor's Degree in Business Studies, Administration, Management, Marketing, Statistics, or equivalent

Tools

MS Office

Job description

Senheng Electric (KL) Sdn Bhd is seeking a Customer Data Management Executive (Loyalty Program) to manage the loyalty program, analyze customer behavior, and drive CRM initiatives across outlets. The role focuses on data accuracy, targeting, and performance reporting to optimize promotions.

The candidate will support planning, data housekeeping, and communications across channels, with a preference for those with retail loyalty experience and Mandarin language advantage.