Customer Data Management Executive (Loyalty Program)

Senheng Electric (KL) Sdn Bhd; Kajang Municipal Council; On-site; MYR 33,000 - 56,000; Full time

Job summary

Senheng Electric (KL) Sdn Bhd is seeking a Customer Data Management Executive (Loyalty Program) to manage the loyalty program, analyze customer behavior, and drive CRM initiatives across outlets. The role focuses on data accuracy, targeting, and performance reporting to optimize promotions.

The candidate will support planning, data housekeeping, and communications across channels, with a preference for those with retail loyalty experience and Mandarin language advantage.

Qualifications

• Bachelor's degree in business, administration, management, marketing, statistics or equivalent.
• Minimum 1 year in Customer Data Management / Loyalty Management, retail preferred; fresh graduates welcome.
• Strong analytical mindset with data analysis, cleansing and customer insights experience.
• Proficient in MS Office; strong Excel and numerical analysis skills are a plus.
• Detail oriented, meticulous, well organized with data housekeeping discipline.
• Ability to multitask and manage multiple loyalty projects to meet deadlines.
• Mandarin language is an advantage.

Responsibilities

• Assist in managing and executing the customer loyalty and rewards program, including points structure, accrual, redemption and reconciliation.
• Retain, engage, and grow existing membership base through CRM initiatives.
• Analyze customer buying behavior, journey touchpoints, and engagement patterns to improve personalization.
• Identify and interpret consumer trends from customer data and multiple data sources; recommend campaigns.
• Support CRM planning, campaign ideation, targeting logic and post-campaign review.
• Manage customer database including data cleansing, housekeeping and profile maintenance.
• Prepare, monitor and analyze CRM and marketing performance reports; provide insights to management.
• Coordinate CRM broadcast channels (SMS, email, app push, WhatsApp) and track results.
• Maintain CRM calendar and project schedules for timely campaign delivery.
• Develop and improve SOPs for Customer Relations across outlets.

Skills

Data analysis

Data cleansing

Customer insights

Education

Bachelor's Degree in Business Studies, Administration, Management, Marketing, Statistics, or equivalent

Tools

MS Office

Job description

Customer Data Management Executive (Loyalty Program)

• Assist in managing and executing the company's customer loyalty and rewards program, including reward points structure, accrual, redemption, and reconciliation.
• Responsible for retaining, engaging, and growing the existing membership base through effective CRM initiatives.
• Assist in analyzing customer buying behavior, customer journey touchpoints, and engagement patterns to improve personalization and campaign effectiveness.
• Take initiative to identify, evaluate, and interpret consumer and market trends by analyzing customer data, CRM activities, and multiple data sources; recommend business and campaign opportunities accordingly.
• Support CRM planning and strategy development, including campaign ideation, targeting logic, and post-campaign performance review.
• Assist in customer database management, including data cleansing, data housekeeping, and profile maintenance to ensure data accuracy, completeness, consistency, and proper customer record merging in line with data standards.
• Prepare, monitor, and analyze ad-hoc, weekly, and monthly CRM and marketing performance reports to evaluate the effectiveness of promotions, campaigns, and loyalty programs; provide actionable insights and improvement recommendations to management.
• Manage and coordinate CRM broadcast channels (e.g. SMS, email, app push, WhatsApp), including execution tracking and result measurement.
• Prepare and maintain the CRM calendar and project schedules to track progress and ensure timely delivery of campaigns and initiatives.
• Develop, document, and improve standard operating procedures (SOPs) for the Customer Relations department to ensure consistent execution across all outlets.

Requirements:

• Bachelor's Degree in Business Studies, Administration, Management, Marketing, Statistics, or equivalent.
• Minimum 1 year of Customer Data Management/Customer Loyalty Management experience, preferably within the retail industry. But Fresh Graduates with relevant education are encouraged to apply.
• Strong analytical mindset with hands-on experience in data analysis, data cleansing, and customer insights.
• Competent in MS Office (Word, Excel, Access, PowerPoint); strong Excel and numerical analysis skills are a definite plus
• Detail-oriented, meticulous, and well-organized with strong data housekeeping discipline.
• Ability to multitask, manage multiple Customer Loyalty projects, and meet tight deadlines.
• Mandarin language is an advantage.
• Versatile communicator with the ability to build rapport and work effectively with stakeholders at all levels.