CRM & Loyalty Growth Manager

Wellous Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Wellous Group in Malaysia seeks a seasoned CRM and Customer Engagement leader to drive growth, retention, and loyalty across its sales channels. You will leverage data to optimize campaigns, improve customer journeys, and maximize lifetime value.

Collaborating with Marketing, E‑Commerce, Sales, and IT, you will design and manage programs that enhance customer experiences and engagement while supporting business growth and transformation initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Customer Experience, Data Analytics, or related fields.
• Minimum 4–6 years of experience in CRM, Loyalty, Customer Engagement, or Digital Marketing functions.
• Proven experience managing CRM campaigns, loyalty programs, and customer databases.
• Strong analytical capabilities, customer-centric thinking, and the ability to execute effective CRM and loyalty strategies across multiple sales channels.

Responsibilities

• Develop and execute initiatives to enhance customer acquisition, engagement, retention, and loyalty.
• Drive programs that strengthen customer relationships and improve overall customer experience.
• Identify opportunities to increase customer lifetime value, repeat purchase behaviour, and advocacy.
• Manage and continuously improve customer-related programs, including membership, loyalty, rewards, referral, engagement, retention, community-building.

Skills

CRM campaigns

Loyalty programs

Customer engagement

Data analytics

Education

Bachelor’s degree in Marketing, Business Administration, Customer Experience, Data Analytics, or related fields

Job description

Wellous Group in Malaysia seeks a seasoned CRM and Customer Engagement leader to drive growth, retention, and loyalty across its sales channels. You will leverage data to optimize campaigns, improve customer journeys, and maximize lifetime value.

Collaborating with Marketing, E‑Commerce, Sales, and IT, you will design and manage programs that enhance customer experiences and engagement while supporting business growth and transformation initiatives.